I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

I predict that many teams will go out of business and the size of the leagues will be greatly reduced.

I don't think we use television the way we should or the way the inventors intended.

The two major things that changed the makeup of all professional sports are money generated by television and courts that players went to in order to win their freedom as free agents.

I was fortunate to be part of a very successful show on CBS in 1986. I switched to NBC for eight years and through these experiences have gotten terrific insight into television; it's a fascinating medium.

The ability of players to jump teams when their contracts are up has hurt fan loyalty.

The future is electronic. It's radio, television and the Internet; it's not really newspapers anymore.

Overall, I think Michael Jordan is the greatest athlete in any particular sport. He dominated the game for the Chicago Bulls and brought the NBA to its greatest peak of popularity.

I think money in general hurts all sports.

One of my first jobs was at the Boston Globe. I worked in the sports department six months a year. When I was ready to graduate, the sports editor gave me a job as a schoolboy sports writer.

I think the greatest all-around athlete ever was Jim Brown. He played lacrosse, basketball and ran track at Syracuse. He played professional football for the Browns.

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

Pete Rozelle used television to get the game to the American public by creating the Super Bowl and making it the biggest sporting event in the world.

There aren't enough good journalists. There are too many who really weren't groomed to be reporters and, as a result, some of the reporting is shallow.

I think we'll always have newspapers, but they'll lose influence.

Muhammad Ali is a combination of personality and athlete who is probably better known around the world than any other. He became a great hero.

The wonderful thing about television is the immediate impact of pictures of current events.

I think almost every newspaper in the United States has lost circulation due to the Internet. I also think the Internet will lead to a lot of plagiarism in journalism.

I don't think the players play with the same desire they once did.

When I started at the Globe 40 years ago, there were seven newspapers in Boston and now there are only two. There were only three or four television stations in Boston and now there are a dozen.

I received $100 per week when I started working at the Globe after graduation.

I've been very fortunate to be involved in all the Super Bowls, to see some World Series, to cover heavyweight championship fights; I've been to the Olympics and seen every sporting event there is.

The one good thing about television is the money; you can make a lot more money than in newspapers.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.