In our factory, we make lipstick. In our advertising, we sell hope.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Actors usually respond to minor aspects of their own character or things that even feel disparate from themselves.

Hip-hop is still cool at a party. But to me, hip-hop has never been strictly a party; it is also there to elevate consciousness.

While it is well enough to leave footprints on the sands of time, it is even more important to make sure they point in a commendable direction.

Larry Kasdan wanted us all there, all the time, even if we weren't filming.

I never lose. Either I win or I learn.

I think Kenny Chesney or Garth Brooks would be the coolest duet partners. I look up to them so much for their work ethics.

I look at is as one single entity. I dehumanize the audience. This way, I don't get nervous, you know?

The constant is always mythologies and the very first stories that we have. All of the movies that last, that you return to, the movies that struck you as a kid and continue to open up to you 10 years later and 10 years after that - those are the movies I want to make. Those things are eternal.

Today I still feel like the most illiterate person ever to have roamed the campuses of Wellesley and Harvard, where I later transferred. I remain intimidated by all the books I haven't read, but over the years I've come to realize that being a student is a lifelong adventure.

We are all bound to the throne of the Supreme Being by a flexible chain which restrains without enslaving us. The most wonderful aspect of the universal scheme of things is the action of free beings under divine guidance.

Without doubt, God is the universal moving force, but each being is moved according to the nature that God has given it.

I'm very romantic. I've emptied flower shops.

I was bullied. I was a bit of a geek. Good-looking guys were off-limits. I didn't start dating until I was 18.

A painting that doesn't shock isn't worth painting.

Conversations about money certainly are not sexy, but they should give each of you some clarity and enable you to enter into your marriage with a better understanding of each other and what is important. Work and home responsibilities, joint or separate accounts, budgets, etc. are all subjects which should be discussed.

You are who you surround yourself with. I know that's such a cliche quote, but it's true.

We are living in a computer programmed reality and the only clue we have to it is when some variable is changed and some alteration in reality occurs. We have the overwhelming impression that we were reliving the present deja vu.