Before anything else, I ask why, how, or what. Read between the lines: A customer or employee might make a simple statement, but what is behind that statement? I experiment and ask, "What would happen if..." If it doesn't work, have the resilience to bounce back, ask more questions and try again.
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Stick With It. Start-ups don't die, they commit suicide. In other words, 90 percent of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things, not because of some catastrophe. No matter how dark it is today, things will always better tomorrow.
We knew we only had one shot at this, so there was nothing throughout our start-up that we didn't purposely over-deliver on -- from the way we pitched our distributors and investors to the way we rolled out in the market. If you always over-deliver, it is going to draw attention and you will likely be successful.
Mars still remains the astrobiology community's number one choice for 'nearest rock with life,' but there are many researchers who argue that the moons of Jupiter are better bets. In particular, Europa, Ganymede, and Callisto are all thought to hide vast oceans of liquid water beneath their icy, outer skins.