Liking/Loving tendency Examples Like making popular but wrong decisions as a manager, or pursuing a respectable but dull career path. Advertising associating products with popular figures Warren and Charlie both liked Warren’s uncle, Fred Buffett, the grocery store owner,

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25 Cognitive Biases that Ruin Your Life

In prehistoric days when we had to avoid getting devoured by lions, these fast heuristics worked pretty well. Now that life is more complex, the decisions you need to make are more complex, and your cognitive biases trick you into making bad decisions. By learning these biases, you’ll guard yourself against people trying to exploit you. Even better, you’ll guard against your worst enemy: your own
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