There’s another novelty under the GDPR articles 13 and 14: companies must inform users in a clear manner — how is their consent collected; what are their user rights and what categories of data are being collected P.S. This explains all the emails you are getting now
Your rights under the GDPR: what is everyone talking about
The upcoming European privacy law has become famous for being strict towards businesses and friendly towards customers, users and data-subjects. Get to know GDPR and your rights under the new data protection law. This knowledge will help you understand how to gain more control over your data. It will also help you understand how to deal with the flow of privacy e-mails you have been receiving.