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I think a lot of people think it's easy to just post stuff. They think it's the easy way to fame nowadays, but it's been hard. You have to film the video, which takes forever because I'm super picky about all my takes and stuff. Then you have to edit it and upload it, and doing that three times a week is very, very difficult.
To my mind, the most successful and the best comic book illustrators are those who translate the real world into a consistent code. If you look at Jack Kirby or Steve Ditko, their drawings look nothing like the real world, but they are internally consistent. In terms of a comic book it can work just fine.
Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.