Niche — A small, specialized segment of the market based on the unique needs of a few customers.
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There was a great strain in our family because my father didn't want anything to do with me. He was happy to see my brother and sister, but not me. I don't know why. Maybe it was shame. I don't know. But he never wanted anything to do with me. That rejection was terribly hurtful and it went on for years.