Psychographics — The social and psychological characteristics like personality, values, opinions, beliefs, motivations, attitudes, and lifestyle that influences consumer behavior.
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I think people are born bisexual and the make subconscious choices based on the pressures of society. I have no question in my mind about being bisexual. But I'm also a hypocrite: I would never date a girl who is bisexual, because that means they also sleep with men, and men are so dirty that I'd never sleep with a girl who had slept with a man.