From 1880 to 1885, Hermann Ebbinghaus ran a study about the memorisation of nonsense syllables, such as "WID" and "ZOF" by repeatedly testing himself after various time periods and recording the results. He plotted these results on a graph creating what is now known as the "forgetting curve".
Scientific background of MindZip
Our brain forgets quickly newly learned information. Spaced repetitions are the most effective approach to internalize.