Why are ecologists and environmentalists so feared and hated? This is because in part what they have to say is new to the general public, and the new is always alarming.
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Don't try to be somebody you're not because it doesn't work. If you try to be this perfect person or perfect persona of what you think that somebody should be when they're involved in public office, it's just not going to work. Just be yourself, stay true to your core values, and really just stay abreast of the issues.