Advertising is only evil when it advertises evil things.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

By no means did my first book sell. I took a few runs at it. You'll never see those early efforts 'cause they're burned, straight to the fireplace where they belong.

The usual test under the Federal Election Campaign Act for whether something counts as a campaign expenditure is whether the obligation would have existed but for the campaign. If so, it is not a campaign expenditure.

You can't look at the intrinsic value of gold as you can a business. Gold doesn't give you cash flow, and, at the end of the day, cash flow is what is important. Gold doesn't give you dividends.

Success is always something completely different to people. I feel like I've succeeded, if I'm doing something that makes me happy and I'm not lying to anybody. I'm not doing that now, so I feel really good about myself.

We watched the U.S. citizenship immigration services web site in March. They had six million, two hundred thousand hits, and two million people downloaded applications for citizenship. So what we're doing is attempting to help people in that process.

We live in a culture where we're bombarded with so much noise and so much insecurity.

The civil rights and antiwar movements taught Americans to question authority.

There are few things that we so unwillingly give up, even in advanced age, as the supposition that we still have the power of ingratiating ourselves with the fair sex.

I'd love to be one of those guys who could be like, 'Yeah, it's really exhausting,' but the truth is I'm not method. I don't take roles home.

There is an absolutely fundamental hostility on the part of totalitarian regimes toward religion.

Think of a musical as a string of pearls. If you don't have a string, you can't put the pearls around your neck.

Snow isn't just pretty. It also cleanses our world and our senses, not just of the soot and grime of a Fife mining town but also of a kind of weary familiarity, a taken-for-granted quality to which our eyes are all too susceptible.

You can’t control everything. Sometimes you just need to relax and have faith that things will work out.

I've become convinced that nostalgia is a fundamentally unhealthy modality. When you see it, it's usually attached to something else that's really, seriously bad. I don't traffic in nostalgia. We're becoming a global culture.

Laws are generally not understood by three sorts of persons, viz, by those who make them, by those who execute them, and by those who suffer if they break them.

I always stayed fit because I'm a performer, and all of those things help me to perform.

They say that people teach what they need to learn. By adopting the role of happiness teacher, if only for myself, I was trying to find the method to conquer my particular faults and limitations.