You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world.

Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids.

You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world.

So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

You have got to have discipline and focus - on the customer and how you run the business.

I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace.

When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

As I said, I haven't spent a lot of time thinking about partner brands.

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road.

We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

Every year we close 300-400 stores anyway, just relocations.

When you raise prices, you've got to make sure you get it to the bottom line. You can fritter it away because of the way you're running the business, with maybe not a totally disciplined approach.

I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.

But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time.

The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself.

And ours is a business that requires discipline and focus.

Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business.

We have very specific rules about how we go to market with children, and I think they are very responsible.

The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.

Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely.

But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.

I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place.

But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.

Name the greatest of all inventors. Accident.

I had to overcome the name Rock. If I'd been as hip then as I am now, I would have never consented to be named Rock.

That was really cool. I got to kiss a little boy. I was 7 and he was 10, and his name is Thomas Curtis. He was the first boy I've ever kissed in my entire life and he was three years older than me.

But, in the name of the experimental method and out of our poor knowledge, are we really entitled to claim that everything happens by chance, to the exclusion of all other possibilities?

I think they are looking for publicity and they are looking for a name for themselves.

I went to the Academy and studied with Stuck who was then a big man. But didn't interest me. I didn't know that before me there was Kandinsky and Klee who had also studied with Stuck. He had a good name at that time.

Till I was 13, I thought my name was "Shut Up."

In The Name of the King is the right title. To be honest, I don't know who had the final idea for the title but I liked it and it has a strong connection to the movie's story.

Apart from being Jennifer Lewis. The name pulls people in.

Everyone calls himself a friend, but only a fool relies on it; nothing is commoner than the name, nothing rarer than the thing.

Vickie Lynn Hogan is my birth certificate's name.

It's just that back then we didn't know that was considered being a coproducer. I would sit on the side and say what I wanted musically, but at the time we thought if you aren't the one playing it, you don't get the credit. Now you'll start seeing my name listed as producer.

Iraq's elite Republican Guard is doing so badly they're changing their name to the Democratic Guard.

In these momentous hours of our history we call on every Hungarian worker who is led by devotion to the people and the country to join our Party, the name of which is the Hungarian Socialist Workers Party.

The name Air Supply sort of came from nowhere. I get a lot of my things in dreams and I just had a dream about it one night, and I woke up and said that's just got to be the name. That was in 1975.

Any political party that includes the word 'democratic' in its name, isn't.

In this country, when you finish second, no one knows your name.

I don't mind if my skull ends up on a shelf as long as it's got my name on it.

Naming a transition team varies with the intentions of the candidate; some candidates have been careful to name a transition team as much as a year in advance.

When I was a child of six or seven my father would show me the chapter in the prophet Isaiah where the name Immanuel is found; more than once he spoke to me of the faith he put in me.