We have very specific rules about how we go to market with children, and I think they are very responsible.

Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids.

You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world.

So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

You have got to have discipline and focus - on the customer and how you run the business.

I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace.

When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

As I said, I haven't spent a lot of time thinking about partner brands.

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road.

We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

Every year we close 300-400 stores anyway, just relocations.

When you raise prices, you've got to make sure you get it to the bottom line. You can fritter it away because of the way you're running the business, with maybe not a totally disciplined approach.

I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.

But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time.

The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself.

And ours is a business that requires discipline and focus.

Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business.

We have very specific rules about how we go to market with children, and I think they are very responsible.

The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.

Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely.

But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.

I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place.

But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.

Corporate partners help UNICEF fund our programmes for children, advocate with us on their behalf, or facilitate our work through logistical, technical, research or supply support.

Bambi has a profound effect on children because it's about losing your mother.

I love children and I love men, but I can't commit to either for the rest of my life.

We're all like children. We may think we grow up, but to me, being grown up is death, stopping thinking, trying to find out things, going on learning.

Public opinion polls are rather like children in a garden, digging things up all the time to see how they're growing.

For example, UNICEF works with governments to change legislation such as in India where a law was passed raising the age of compulsory school completion to keep children in school and away from the workplace for longer.

I'm not up on today's television for children, because it's mostly cartoons that don't seem to interest me.

When I see children, I see the face of God. That's why I love them so much. That's what I see.

We have three cats. It's like having children, but there is no tuition involved.

Instead of needing lots of children, we need high-quality children.

Disney had such a hold on the mind of America-they were Adolf Hitler. The whole country thought Disney was some sort of god and that animation was some sort of pure thing for children.

Fiction came quite a while later. I began with short stories and fiction for children.

A drunkard would not give money to sober people. He said they would only eat it, and buy clothes and send their children to school with it.

Words are the children of reason and, therefore, can't explain it. They really can't translate feeling because they're not part of it. That's why it bugs me when people try to analyze jazz as an intellectual theorem. It's not. It's feeling.

I believe very firmly that gay people of every stripe and age should be role models for all children, and that means interacting with them.

In fact I have nightmares about having children. I want to carry a baby and feel the life within me and in my dream, I do. But every time after it's born, there's this incredible fear, this pounding pulse of fear. It's a real bad nightmare.

When you are getting ready to become a mom, being in love with someone just isn't enough. You need to think about whether he would be a good parent and raise your children with similar beliefs.

The real question isn't whether you love your kids or not, but how well you are able to demonstrate your love and caring so that your children really feel loved.

I am glad that I do not have any children.

I just did a picture book called The Wildest Brother on Earth, and you will find both of my children in there.