The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If advertising is not an official or state art, it is nonetheless clearly art.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Buy me and you will overcome the anxieties I have just reminded you of.

Sales may lead to advertising as much as advertising leads to sale.

The future belongs to those who see possibilities before they become obvious.

But there is no obvious reason for holding that some normal adults are entitled to make choices for other normal adults, as paternalists of both left and right believe.

A commodity appears at first sight an extremely obvious, trivial thing. But its analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties.

It is obvious that the greatest and most important service that is required of our agriculture under existing conditions is an enlarged production of the staple food crops.

It is obvious that taking the country from a state of war to being a lawful state won't be easy.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

If we win, someone else loses. But if someone else loses, we lose. Which is a point we're not getting. The new spirituality will make this just painfully obvious.

It is obvious that putting the Arab-Israeli dispute on a resolution track would be an important element of overcoming the confidence problem in the region.

I see no reason for recording the obvious.

Sometimes I read a script and it's obvious from early on that it's one where the suspension of disbelief has to develop strongly from page one. Some are more reality-based.

Well I would say that we're regular people first of all and we're normal and it's obvious by some of the things that have happened just because our name is famous we're not immune to tragedy.

I'm not Tom Cruise. Very few British actors are. If you look at the body of work I've done it's pretty obvious I'm not going to make a 'Mission: Impossible.'

One of the most obvious facts about grown-ups, to a child, is that they have forgotten what it is like to be a child.

With everything it has to offer, Las Vegas is an obvious destination for tourists, as proven by the over 40 million visitors the city welcomes per year.

To spell out the obvious is often to call it in question.

It seems obvious to me that the notion of God has never been anything but a kind of ideal projection, a reflection upward of the human personality, and that theology never has been and never can be anything but a more and more purified mythology.

Sometimes you could tell what it was about - it was interesting - and sometimes it was quite obvious that someone had lost it and it was on an endless loop.

The relation between practical and spiritual spheres in music is obvious, if only because it demands ears, finger, consciousness and intellect.

I teach at USC, and it's obvious to anyone who teaches college students that they don't cover much modern history and certainly not the modern presidency.

I always start with characters rather than with a plot, which many critics would say is very obvious from the lack of plot in my films - although I think they do have plots - but the plot is not of primary importance to me, the characters are.

They tell us that suicide is the greatest piece of cowardice... that suicide is wrong; when it is quite obvious that there is nothing in the world to which every man has a more unassailable title than to his own life and person.

It's like our relationship is always about the other side that isn't the obvious side.

It is not a mystical thing, however, it is obvious and practical and I think that what the performer does is to try to get to that point with every choice you make from the phrasing in a tune to the choice of tunes.

I think the obvious answer is I was raised in New York City, so growing up, not only myself but my family, like my father, we would watch a lot of Scorsese films.

It's obvious that the key problem facing humanity in the coming century is how to bring a better quality of life - for 8 billion or more people - without wrecking the environment entirely in the attempt.

If you start using a medication in a person with autism, you should see an obvious improvement in behavior in a short period of time. If you do not see an obvious improvement, they probably should not be taking the stuff. It is that simple.

Jim Bakker spells his name with two k's because three would be too obvious.

Nothing can be more obvious than that all animals were created solely and exclusively for the use of man.

One can't relive one's life. Forgiveness is not what's difficult; one's always too ready to forgive. And it does no good, that's obvious.

The obvious issue is providing clean drinking water and sanitation to every single human being on earth at the cost of little more than one year of the Kyoto treaty.

Heath, I believed in him when I first met him, and helped and supported him. He went on to obvious success in the States and then I had him support me. It can be a lonely, horrible, hard place. It's great just to have someone to call to say 'I know, man, I was there'

I know people look at me and try to make conclusions about me immediately, based on the obvious, let's say.

Syria and Iran have always had a pretty tight relationship, and it looks to me like they just cooked up a press release to put out to sort of restate the obvious. They're both problem countries; we know that. And this doesn't change anything.

It's obvious that if you're going to play a character you need to amass information about that person and about their environment or their era that they're in and use as little or as much as necessary.

Obvious enough that generalities work to protect the mind from the great outdoors; is it possible that this was in fact their first purpose?