Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If advertising is not an official or state art, it is nonetheless clearly art.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Buy me and you will overcome the anxieties I have just reminded you of.

Sales may lead to advertising as much as advertising leads to sale.

In sales, a referral is the key to the door of resistance.

We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

No 27-year-old has the experience to run a company that does a quarter of a billion dollars a year in sales.

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.

We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

I had hoped to let the one-half cent sales tax sunset this year, but we do not believe revenues will grow as fast as we hoped for the rest of the year.

So you have to just be really careful and make sure that when a deal comes along, that it's like the right deal for you... not necessarily the most money, because you have to pay the record label that back in like record sales and stuff.

'The New York Times' list is a bunch of crap. They ought to call it the editor's choice. It sure isn't based on sales.

We have reduced sales tax on food. Now we want it eliminated.

Someone told me that each equation I included in the book would halve the sales.

Madam Speaker, before being elected to Congress, I ran a manufacturing business that did a significant percentage of our sales outside the United States.

Aside from sales, the letters from readers have been primarily positive.

Sales may lead to advertising as much as advertising leads to sales.

We initially targeted pager networks, which have been suffering for the last decade due to cell phone sales.

So right off, I'm going to have to say that a lot of people have been comparing Life Is Killing Me to World Coming Down, and I think a lot of those people equate art and sales figures, and I don't do that.

Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write.

Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life.

Hard Day's Night was one of those great films that will never happen again to anyone in their lifetime. UA were in profit before we'd even finished shooting - The advance sales on the album - the film was out before the album was out was more than it cost UA to make the film.

Uncollected sales taxes on Internet purchases cost the states more than $16 billion in 2001.

The income tax is a twentieth-century socialist experiment that has failed. Before the income tax was imposed on us just 80 years ago, government had no claim to our income. Only sales, excise, and tariff taxes were allowed.

There is no filmmaking legislation because distributors are not interested in sharing their money with the film industry - for instance, by giving a percentage of ticket sales back to filmmakers.

So long as new ideas are created, sales will continue to reach new highs.

I didn't and don't go to Internet for any business purposes. The book sales for me by this point are way beyond any influence I might have, positively, or others might have, negatively.

Most of my friends from college became dental hygienists or went into retail, a lot went into sales. They all started getting married and having kids and buying homes and I was still living like a college student.

Well, the sales of our products clearly demonstrate their value to businesses and to individuals.

Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population.

Let me respond with a few points, the first being that all immigrants pay taxes, income taxes, property taxes, sales taxes, gasoline taxes, cigarette taxes, every tax when they make a purchase.

Sex education classes are like in-home sales parties for abortions.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

Eastern Washington families and businesses should be able to deduct every penny of state and local sales tax they pay throughout the year from their federal tax bill, especially when people in most states are deducting their state income taxes.

Another woman approached me while I was having lunch at the Russian Tea Room in New York and told me that the reason she had become a lawyer was because she had read 'Rage of Angels'. To me, that kind of feedback has more meaning than any sales figures.

Housing has led our nation's economic expansion over the past few years, accounting for 16 percent of our Gross Domestic Product. New housing starts and home sales hit record levels from 2003 through 2005.

It's absolutely absurd to even consider voting on Sunday alcohol sales. I am opposed to alcohol period. It doesn't do anybody any good in the long run. It's a dangerous drug.