In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.

Nobody doubts my partisanship, but a lot of the activity is nonpartisan.

But it also became the experience, or was the experience, of the writers who were attracted to this kind of humor. They're all men or women who come from the same kind of experience in their own lives.

At great, great remove sit the head of General Electric, the head of News Corp, the head of Viacom, or the head of this giant international corporation that wants these ratings.

I stop and look at traffic accidents. I won't hang around, but when I hear something is terrible, as bad as it is, I've gotta look at it.

TV that people will never see, that giant international corporations will never touch, will never pay your salary.

There was no real controversy with All In The Family. That came from the people on the business end.

But you know, my dad called me the laziest white kid he ever met. When I screamed back at him that he was putting down a race of people to call me lazy, his answer was that's not what he was doing, and that I was also the dumbest white kid he ever met.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Originally, with all the shows, we went looking for belly laughs.

I wanted to just do a one-act play for 26 minutes, with commercials at the beginning and end. For years, I couldn't get my way. They wanted to interrupt three times.

You're in the business - when you're a writer, producer, director - to get ratings.

So we gravitated to shows and issues and causes that made people care.

We did an episode on Good Times which came out of a newspaper article about the incidence of hypertension in black males being higher than whites, and increasing. So we did a show in which James, the father on Good Times, had hypertension.

Granted, the writers, directors, producers, and that community make a great deal of money. But they might be choosing to do a whole lot of other things for the living they make.

When we went on the air, I didn't want to be interrupted for an act-one curtain.

The American people may not be the best-educated, but they're very wise at heart.

Life is about having a good time, and it was a good time. We did some things well and some things poorly, but that was always the case.

The trafficking of sex and violence is comes after the demand for ratings.

Maybe they continued to agree with Archie Bunker - as I said earlier, you can't change people's minds, but you can get them to think.

That's the heart of it: My shows were not that controversial with the American people. They were controversial with the people who think for the American people.

It crossed our minds early on that the more an audience cared - we were working before, on average, 240, live people. If you could get them caring - the more they cared, the harder they laughed.

I guess because the shows were activist in their own way - the marriage of my public activism and my career activism, you know - people understand me very well. They also understand there's a very strong bipartisan part in all of this.

Life goes on pretty much the same way. I've been working on a couple of films on the side. You may see some more. You may even see another television show.

I think the greater responsibility, in terms of morality, is where leadership begins.

In this nation, leadership is dollars.

We are a country of excess. So it's not the violence, per se, but the exacerbation and constant repetition.

Even when they don't know who Nixon was, these shows will continue to play.

Life is made up of small pleasures. Happiness is made up of those tiny successes. The big ones come too infrequently. And if you don't collect all these tiny successes, the big ones don't really mean anything.

I ended up buying a restaurant. Already we had invested in a gas station and a metal products plant.

Whether I'm doing music or I'm walking down the street or I'm in a record store buying a record or I walk into a comic store and I'm buying comics or having a drink with my friends, it's the same me.

But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.

A book worth reading is worth buying.

A surprising number of government committees will make important decisions on fundamental matters with less attention than each individual would give to buying a suit.

I think the big force is going to be consumer buying power.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

Anyway, in the mid 80's I was spending a fortune buying old Golden Age books from the late 30's and 40's and I was making personal appearances at a lot of sci fi and comic book conventions all around the country here so that I could find books for my collection.

We're constantly buying airplane tickets; we travel on the Concorde.

Why are people unemployed? Because there is no work. Why is there no work? Because people are not buying products and services. Why are people not buying products and services? Because they have no money. Why do people have no money? Because they are unemployed.

Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You're charging us a penalty. You're not going to get two bites of the apple here.

Recently I've been collecting Star Wars figures again. When I was a kid I couldn't afford them. Now I can so I've been buying them and keeping them in their box for a later date when they'll be worth a lot of money.

I've tried everything. I've done therapy, I've done colonics. I went to a psychic who had me running around town buying pieces of ribbon to fill the colors in my aura. Did the Prozac thing.

People weren't buying as many records. My record company did not want me. I went through three record companies, went on tour at the wrong time. It destroyed me.

Country fans need to support country music by buying albums and concert tickets for traditional artists or the music will just fade away. And that would be really sad.

I was in Tower Records in San Francisco a few weeks ago, buying some cassettes, and a couple of people recognized me and ran up with albums, and I just wanted to cover my face and have a seizure or something. I want people to just go away.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Many a man thinks he is buying pleasure, when he is really selling himself to it.

Credit buying is much like being drunk. The buzz happens immediately and gives you a lift... The hangover comes the day after.