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At OkCupid, users can rate each other up to five stars. Interestingly, many members with a few stars seem particularly attractive to some members. Some feel discouraged by the blemishes, but others are particularly attracted to them.

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Dataclysm: Love, Sex, Race, and Identity

How we can benefit from Big Data by tracking down human beliefs and preferences by analyzing large amounts of data.
Data
Social media
Behavior
Love
Mating

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