"OkCupid is one of the deepest distinctions, perhaps the deepest, between the beautiful and all the others." Who is beautiful, is also good. This myth seems to have prevailed everywhere, even in areas where it is often completely useless, as in the working world.

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Dataclysm: Love, Sex, Race, and Identity

How we can benefit from Big Data by tracking down human beliefs and preferences by analyzing large amounts of data.
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