Unless a product becomes outmoded, a great campaign will not wear itself out.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

If you think it's going to rain, it will.

Set religion free, and a new humanity will begin.

Unless the reformer can invent something which substitutes attractive virtues for attractive vices, he will fail.

Every American deserves to live in freedom, to have his or her privacy respected and a chance to go as far as their ability and effort will take them - regardless of race, gender, ethnicity or economic circumstances.

It will take a long time, and certainly the West will remain the dominant civilization well into the next century, but the decline is occurring.

Given a fair wind, we will negotiate our way into the Common Market, head held high, not crawling in. Negotiations? Yes. Unconditional acceptance of whatever terms are offered us? No.

I think I've become a much better singer and a much better player. Years and years of playing a couple of hours every day will do that.

To hard necessity ones will and fancy must conform.

Almost everyone will find something in our services worth paying for.

I frankly don't care if you agree with my stand on abortion. I take that stand because no other stand is consistent with decent principles, and no other standard is consistent with the will of God.

Let us eat and drink neither forgetting death unduly nor remembering it. The Lord hath mercy on whom he will have mercy, etc., and the less we think about it the better.

Journeys, like artists, are born and not made. A thousand differing circumstances contribute to them, few of them willed or determined by the will-whatever we may think.

There are those, I know, who will reply that the liberation of humanity, the freedom of man and mind, is nothing but a dream. They are right. It is. It is the American Dream.

I want to thank all the fans for their support over the years. Keep supporting the Knicks, we're moving in the right direction here and we will be exciting to watch and competing against the best in the NBA. Come back to the Garden for those exciting games.

How you think when you lose determines how long it will be until you win.

And it was only released in London last week, so when I go back to England Monday or whatever, I am expecting heaps of adulation. I'm hoping there is. If that doesn't happen I will be disappointed.

I realize that much will be asked of me, yet I am resolved to accept it as a great and splendid task.

You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood.

The successful establishment of a buffer zone around Fort Carson will provide an example for other bases around the country as we seek to protect the training mission of the U.S. military while preserving critical habitats on our ranges.

Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.

I was lucky enough to occasionally break out of that racist situation that prevails in the Hollywood film production community. But it was racist then and it will always be that way. It will never be otherwise.

At the end of your life, you will never regret not having passed one more test, not winning one more verdict or not closing one more deal. You will regret time not spent with a husband, a friend, a child, or a parent.

Accidents will happen in the best regulated families.

Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.

The oil companies regard nuclear power as their rival, who will reduce their profits, so they put out a lot of disinformation about nuclear power.

Any excuse will serve a tyrant.

Fight the good fight of faith, and God will give you spiritual mercies.

Being ill like this combines shock - this time I will die - with a pain and agony that are unfamiliar, that wrench me out of myself.

Wars based on principle are far more destructive... the attacker will not destroy that which he is after.

I couldn't be happier about being a part of 'Hunger Games' and to play Katniss. I have a huge responsibility to the fans of this incredible book and I don't take it lightly. I will give everything I have to these movies and to this role to make it worthy of Suzanne Collins' masterpiece.

I think we will have a boy baby and he will be born on the 20th of August. Everyone else has a girl baby and at times I don't believe I should mind having a little Phyllis Dawn but Dearest wants a boy and I do.

If you give it good concentration, good energy, good heart and good performance, the song will play you.

Do not worry about avoiding temptation. As you grow older it will avoid you.

I don't know where the stock market is going, but I will say this, that if it continues higher, this will do more to stimulate the economy than anything we've been talking about today or anything anybody else was talking about.

If we wait for the U.S. to do something, we will be waiting for a very long time. It's Europe, it's Australia, it's the other developed and middle developing countries that have got to do the job.

A woman is the only thing I am afraid of that I know will not hurt me.

It seems inevitable that the magic of the written word will fade.

Saddam Hussein has been tenacious in his pursuit of weapons of mass destruction and, unless he is removed from power, he will eventually harm our nation and our allies. Every moment we delay allows him to grow stronger.

Lutherans, whose arguments and mistakes will not be difficult to contest or discover, do not want to attribute any value to works, and they do not understand enough the scope of the justification.

If you ask 20 different readers why they read, they will all be right.

Only time, education and plenty of good schooling will make anti-segregation work.

In the kingdom of heaven it is His work that will be crowned, not yours. Anything in you that He has not wrought Himself will count for nothing.

Of every ten persons who talk about you, nine will say something bad, and the tenth will say something good in a bad way.

In a very alert and bright state of society people learn co-operation by themselves, but in older and quieter conditions of laboring enterprise, such a bill as I propose will point out the way to mutual exertion.