You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Socialism proposes no adequate substitute for the motive of enlightened selfishness that today is at the basis of all human labor and effort, enterprise and new activity.

I am tomorrow, or some future day, what I establish today. I am today what I established yesterday or some previous day.

If I had to come up with something that just came to me, I think growing up in a small town, I want knowledge. I still think today, knowledge is one of the keys.

There's more than a few remnants left in German welfare policy today. Many Germans eagerly condemn Hitler's fascism but won't examine the other reasons why the Third Reich succeeded for a season.

Compared to today's salaries, our cut was minuscule but it was very good for the time.

The NFL today has bigger, stronger, bodies than ever, moving faster than ever, hitting a stationary object harder than ever before - so the physics of the hit have changed.

The President of today is just the postage stamp of tomorrow.

I'm so happy because today I found my friends - they're in my head.

I don't know where the stock market is going, but I will say this, that if it continues higher, this will do more to stimulate the economy than anything we've been talking about today or anything anybody else was talking about.

I'm not up on today's television for children, because it's mostly cartoons that don't seem to interest me.

We aim in the domain of politics at republicanism; in the domain of economics at socialism; in the domain of what is today called religion, at atheism.

Today's interpretations of religion are often backward and contradict the needs of civilization.

The most profound, tangible influence in my life has been my wife, Monique. I don't know that I would even be alive were it not for her, and I certainly would not be the person that I am today.

Were you to read the British press today, you would learn that the British Empire never forgets its defeats.

As patients and consumers, we are better informed today about our health care than any previous generation.

A couple of guys won Academy Awards for the things that I turned down. Today, after coming to terms with everything, after being in therapy for a long time-there are areas where I will compromise.

I know the history of the record business so well because I followed Billie Holiday into the record studios. It was so primitive compared to the sophisticated business today.

Especially today as we fight the war on terror - against an enemy that represents hatred, extremism and stands behind no flag - we need to remember the sacrifices that have gone into protecting our flag.

The investor of today does not profit from yesterday's growth.

The Lord gave us Ten Commandments, but the bill before the House today gives us 39.

The growth of technology is such that it is not possible today for a nuclear physicist to switch into medical physics without training. The field is now much more technical. More training is needed to do the job.

One needs a Seer's Vision and an Angel's voice to be of any avail. I do not know of any Indian man or woman today who has those gifts in their most complete measure.

Well, I go to the theater today, and its curtain - there is no curtain in this play; the lights go down and go up - and we start. And I live this character for two hours. There are only two of us in the play. And It's a complete experience.

We are demonstrating for services for all the people and not just services for money. It's very important that this message goes to the European Parliament today.

The Clinton White House today said they would start to give national security and intelligence briefings to George Bush. I don't know how well this is working out. Today after the first one Bush said, 'I've got one question: What color is the red phone?'

People with fertility problems are not alone. It is a very very common problem for couples today. I've seen statistics that are just staggering.

Yesterday I was a dog. Today I'm a dog. Tomorrow I'll probably still be a dog. Sigh! There's so little hope for advancement.

There are seven winners of the Monaco Grand Prix on the starting line today, and four of them are Michael Schumacher.

It would be really hard to get serious about anything political today unless it was a joke.

In thinking about nanotechnology today, what's most important is understanding where it leads, what nanotechnology will look like after we reach the assembler breakthrough.

Today, they're just up there for the money, just packaged and be gone.

We usually lose today, because there has been a yesterday, and tomorrow is coming.

But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.

At times, we were forced to go through a history of dependence, unable to determine our own destiny. But today, we are at the threshold of a new turning point.

I was part of it, and I am still part of it today in terms of what it means to a whole new generation of people who are interested in the enduring energy, achievements, spirit and creativity that exemplified our era.

I mean, the reality is unemployment today - over 14 million Americans are unemployed. That's exactly what it was a year ago. I mean, this - the American people know we can't borrow and spend and bail our way back to a growing economy.

Most of the music you hear on the radio today is developed for making money. It doesn't feel true or honest. You can feel it in the music.

Of course, today at the Karolinska Institute, I am working with some top experts - even some Nobel prize winners. They have the latest news and I have the technique.

I don't think you need a record deal to write songs. You don't need any other reason than you want to do it. It's a far cry from why some people do music today. They make it to order, which is pretty horrible.

Today knowledge has power. It controls access to opportunity and advancement.

The most censored speech in America today is not flag-burning, pornography, or the press.

The past, the present and the future are really one: they are today.

We live in a time today where we face fierce global competition.

The moral turpitude of the boys of today appears to center in their failure to concentrate on any particular objective long enough to obtain their maximum results.