How will you reach the early adopters/neophiliacs? — Identified who are in your market? Have you created a content marketing strategy that tells them your proposition? Have you offered any promotional material, discounts, or competitions to entice them onboard and turn them into brand advocates?

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

Where’s the network effect that will propel this forward?

I feel lucky that my career so far has included books for adults and books for kids. They're equally important to me, and I hope I get to continue writing both.

Evil is not something superhuman, it's something less than human.

I always thought, if you're gonna do TV, you want to play a straight, solid, pillar-of-the-show kind of guy.

I get my exercise acting as a pallbearer to my friends who exercise.

I don't believe that, with the click of a mouse, you should be able to buy unlimited amounts of ammunition.

'Pomegranate,' started with my imagining a bullet going through the fruit and causing it to bleed. My initial associations were with pomegranates in old masters painting and their Judeo-Christian symbolism.

There is a lot of struggle in being an actor; you need so much emotional strength, no matter what level of stardom you have, that it's nice to have something steady.

I've been careful in love. I've been careless in love. And I've had adventures I wouldn't trade for anything.

You wear fur, it's like you trying to be something you not. You get fur, you can spend the same money on like, 30 jackets.

Sometimes, you follow your dreams. I say to the young people, 'If you have a dream, chase it.'

We like companies that can get big and powerful on $50 million or less and not two, three, four or five billion.

The Pledge of Allegiance does not end with Hail Satan.

When I have supped too heavily of an evening, I drink in the morning a large number of cups of coffee, and that as hot as I can drink it, so that the sweat breaks out on me, and if by so doing I can't restore my body, a whole apothecary's shop couldn't do much, and that is the only thing I have done for years when I have felt a fever.

I have a whole closet in my house that's dedicated just to jackets and coats, stuff that I've collected over the years.

People who assume my books are only about quilts obviously haven't read them! I've always known that my books are about quilters - in other words, people - rather than quilts or quilting.

For touching an adversary's man, when it cannot be captured, the offender must move his King.

You are an unlimited being filled with infinite possibility - with the power to be, do or create anything that you desire in your life.

I'm going to do as much as I can with this life, and then I'm going to make sure to take some time off and be simple and ride my bike and hang out with friends.

Selfishness is that detestable vice which no one will forgive in others, and no one is without himself.

Humiliation sets armies marching empires falling breaks hearts and minds and souls.

I like having my hands in the clay. I like the movie-making process.

My understanding is that Olivia had no idea what was going on.

The longer the meeting, the less is accomplished.

I know I'm 25 now, but there's still that little lad inside me who likes his dad there to see him.