The moguls are driven by their respective desires for profit - period.

The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

Americas are, for a variety of reasons, the most adept at producing the kind of entertainment that delivers easy satisfactions.

Navigation is power of a limited sort - it enables us to manage the immensity of the media torrent.

To win power anywhere you have to convince people that you can do something for them.

It's an old anarchist dream that people can take care of their own lives.

We may repeat the awful revolutionary history of the 20th century because of the vulnerability of social movements to demagoguery.

The manufacture of desire isn't at the heart - if it isn't absurd to speak of a heart - of the media torrent. Chronic dissatisfaction is at the heart of the matter.

Some versions of patriotism come close to the tribal, which we all want to surpass, and some don't.

Right now, we have no possibility of politics because we have a one-party state.

Some fine day, Democrats may figure out how to get on the right side of the value divide - how to define America as a place of the common good and not a playground of the strong.

So every day I'm mindful as I watch the Bush crowd extend their sway into policies of every imaginable variety, and over almost every square foot of earth, that the control of the American state is a matter of urgency.

My position is not that John Kerry is either Jesus Christ or the prophet Mohammad. My position is that John Kerry is the possibility of restarting politics.

So American culture is itself a hybrid and lends itself to use in other people's hybrids.

The moguls are driven by their respective desires for profit - period.

The mobilisation which Bush has been able to perform since 11 September 2001 has to be fought - at least by Americans - in the name of a wise, honourable and democratic patriotism.

Human inertia makes the everyday environment, the furniture, as it were, appear to be a given.

A century of convulsive change leaves huge demographic gouge marks.

My book is focused on the power of the American state, not least because the government of the United States governs so much that the case could be made that everybody around the world ought to have a vote in determining some of its policies.

Mills insisted that a sociologist's proper subject was the intersection of biography and history.

Sure, I've often been misrepresented - anyone frequently quoted has this experience.

Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live.

I first came to think about media and politics in the late 1960s, having observed some distortions up close, but since then I wouldn't say that my personal experience has remained an important motive for my writing about media.

I am a realist as well as an idealist, and I think that it is incumbent upon those of us in opposition to try to work within what are always arduous circumstances to stretch the limits of the possible.

As I write at the end, if we step back and face the enormity of the torrent, then we have taken the first step to imagining what we might want to do about it.

My business is the analytical framework.

Like Americans, people outside America want fun, want an emotional compensation for the utilitarianism and calculation that mark the rest of their lives.

I don't think anyone in the media thinks strategically about society.

I don't for the life of me understand how anybody could contemplate the results of the 2000 election in the US and say that electoral politics doesn't matter any more, and that Ralph Nader was right when he said there is no difference between the two parties.

There is a fuzzy but real distinction that can and I believe should be made, between patriotism, which is attachment to a way of life, and nationalism, which is the insistence that your way of life deserves to rule over other ways of life.

The fancy term for what America has squandered in the past year and a half or so is legitimacy.

The only people available to change the world are the people now living in it, with all the beliefs they bring along - however retrograde those beliefs may appear to those of us who see ourselves as enlightened.

I am concerned about how to reverse the process by which a fundamentalist right and a corporate elite were able to seize power in the United States.

American movies and music deliver themes of freedom, innocence, and power that appeal to others - partly because America itself was put together out of a multiplicity of national traditions.

Today's global justice movement may be the biggest, most diverse and energetic in history.

All I will say is that there are particular features of the American constitutional system that renders a third party futile - at best.

The investor of today does not profit from yesterday's growth.

The successful man will profit from his mistakes and try again in a different way.

I want business to prosper and make a profit caused by business expansion and prosperity.

War: a massacre of people who don't know each other for the profit of people who know each other but don't massacre each other.

To let her dail would be the greatest profit both for the company and for the merchants.

What will it profit this country if we... put our man on the Moon by 1970 and at the same time you can't walk down Woodward Avenue in this city without fear of some violence?

The fact is that surveys which media people openly admit to show that fewer than twelve percent of their customers believe they're doing a good job, while the average profit margin in television is in the neighborhood of eighty percent.

Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?

Such truth, as opposeth no man's profit, nor pleasure, is to all men welcome.

Don't be seduced into thinking that that which does not make a profit is without value.

Take all the fools out of this world and there wouldn't be any fun living in it, or profit.

One who works for his own profit is likely to work hard. One who works for the use of others, without profit to himself, is likely not to work any harder than he must.

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.