To win power anywhere you have to convince people that you can do something for them.

The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

Americas are, for a variety of reasons, the most adept at producing the kind of entertainment that delivers easy satisfactions.

Navigation is power of a limited sort - it enables us to manage the immensity of the media torrent.

To win power anywhere you have to convince people that you can do something for them.

It's an old anarchist dream that people can take care of their own lives.

We may repeat the awful revolutionary history of the 20th century because of the vulnerability of social movements to demagoguery.

The manufacture of desire isn't at the heart - if it isn't absurd to speak of a heart - of the media torrent. Chronic dissatisfaction is at the heart of the matter.

Some versions of patriotism come close to the tribal, which we all want to surpass, and some don't.

Right now, we have no possibility of politics because we have a one-party state.

Some fine day, Democrats may figure out how to get on the right side of the value divide - how to define America as a place of the common good and not a playground of the strong.

So every day I'm mindful as I watch the Bush crowd extend their sway into policies of every imaginable variety, and over almost every square foot of earth, that the control of the American state is a matter of urgency.

My position is not that John Kerry is either Jesus Christ or the prophet Mohammad. My position is that John Kerry is the possibility of restarting politics.

So American culture is itself a hybrid and lends itself to use in other people's hybrids.

The moguls are driven by their respective desires for profit - period.

The mobilisation which Bush has been able to perform since 11 September 2001 has to be fought - at least by Americans - in the name of a wise, honourable and democratic patriotism.

Human inertia makes the everyday environment, the furniture, as it were, appear to be a given.

A century of convulsive change leaves huge demographic gouge marks.

My book is focused on the power of the American state, not least because the government of the United States governs so much that the case could be made that everybody around the world ought to have a vote in determining some of its policies.

Mills insisted that a sociologist's proper subject was the intersection of biography and history.

Sure, I've often been misrepresented - anyone frequently quoted has this experience.

Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live.

I first came to think about media and politics in the late 1960s, having observed some distortions up close, but since then I wouldn't say that my personal experience has remained an important motive for my writing about media.

I am a realist as well as an idealist, and I think that it is incumbent upon those of us in opposition to try to work within what are always arduous circumstances to stretch the limits of the possible.

As I write at the end, if we step back and face the enormity of the torrent, then we have taken the first step to imagining what we might want to do about it.

My business is the analytical framework.

Like Americans, people outside America want fun, want an emotional compensation for the utilitarianism and calculation that mark the rest of their lives.

I don't think anyone in the media thinks strategically about society.

I don't for the life of me understand how anybody could contemplate the results of the 2000 election in the US and say that electoral politics doesn't matter any more, and that Ralph Nader was right when he said there is no difference between the two parties.

There is a fuzzy but real distinction that can and I believe should be made, between patriotism, which is attachment to a way of life, and nationalism, which is the insistence that your way of life deserves to rule over other ways of life.

The fancy term for what America has squandered in the past year and a half or so is legitimacy.

The only people available to change the world are the people now living in it, with all the beliefs they bring along - however retrograde those beliefs may appear to those of us who see ourselves as enlightened.

I am concerned about how to reverse the process by which a fundamentalist right and a corporate elite were able to seize power in the United States.

American movies and music deliver themes of freedom, innocence, and power that appeal to others - partly because America itself was put together out of a multiplicity of national traditions.

Today's global justice movement may be the biggest, most diverse and energetic in history.

All I will say is that there are particular features of the American constitutional system that renders a third party futile - at best.

There is no executive order; there is no law that can require the American people to form a national community. This we must do as individuals and if we do it as individuals, there is no President of the United States who can veto that decision.

Young people discovering their sexuality must know they walk with a strong tradition and that they are not alone. They have a right to information without being pressured.

Many are needed to plant and water what has been planted now that the faith has spread so far and there are so many people... No matter who plants or waters, God gives no harvest unless what is planted is the faith of Peter and unless he agrees to his teachings.

DJs and people in the street know what they like.

People who keep stiff upper lips find that it's damn hard to smile.

Some people are directors and I think they should stay behind the camera.

We dominated Survivor - there is no way we would not dominate that, too. I can see it already, us making deals with people. That's the best part, and with the Race, it would be even more fun because I've got a lot of tricks up my sleeve.

I'm getting a wider circle of fans now. More women, more middle class people.

We must support initiatives that provide clear, concrete measures and milestones that our troops need for defeating the insurgency, building up Iraqi security forces, and handing over Iraq to the Iraqi people.

Yeah, that's what kind of, we get the idea a little bit yeah, because other people from different countries also try as hard as they can to get a medal or a gold medal in the Olympic Games. And you know, if they can work hard, we can work hard as well.

Well concerning the world records that I did, I think it helps a lot to me, yeah. I think it's a very individual thing because I heard some people say, like, oh I don't like it at all. But I definitely, for me it really made a big difference.

My goal is, of course, for this show to do well, and I would love it if people liked it.

I hate wasting people's time.