analysis of existing data a systematic investigation into the potential audience for the material (who they are, where they are, how much they like the idea, how much they will pay for it) and into the competitors (who they are, how similar their products are, how powerful they are)

M
picture loading error handler
113 thought(s)113

Media Culture

Media Culture
Media Today
Creative Business
Chapter 1-6
ICM
Get

Explore more quotes