How it works
Logo@2xLogo mindzip color
Login

Katia de Vos

ft
00Follow
FollowingFollowers

Quotes
113

audience fragmentation the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics
1
Media Culture
mass production process the industrial process that creates the potential for reaching millions, even billions, of diverse, anonymous people at around the same time
1
Media Culture
industrial nature the aspect of industrialized—or mass production—processes involved in creating the message material that distinguishes mass communication from other forms of communication. This industrial process creates the potential for reaching billions of diverse, anonymous people simultaneously.
1
Media Culture
communication refers to people interacting in ways that at least one of the parties involved understands as messages
1
Media Culture
messages collections of symbols (words, signs) that appear purposely organized (meaningful) to those sending or receiving them
1
Media Culture
interpersonal communication a form of communication that involves two or three individuals signaling to each other using their voices, facial and hand gestures, and other signs (even clothes) to convey meaning
1
Media Culture
mediated interpersonal communication a specialized type of interpersonal communication that is assisted by a device, such as a pen or pencil, computer, or phone
1
Media Culture
medium part of a technical system that helps in the transmission, distribution, or reception of messages
1
Media Culture
mass media the technological vehicles through which mass communication takes place (note that the term “mass media” is plural and refers to more than one vehicle; the singular version is mass medium)
1
Media Culture
mass media outlets companies that send out messages via mass media
1
Media Culture
analog electronic transmission accomplished by adding signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current. Broadcast and phone transmissions conventionally have used analog technology
1
Media Culture
digital electronic technology that generates, stores, processes, and transmits data in the form of strings of 0s and 1s; each of these digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte)
1
Media Culture
convergence the ability of different media to easily interact with each other because they all deal with information in the same digital form
1
Media Culture
social currency media content used as coins of exchange in everyday interpersonal discussions
1
Media Culture
parasocial interaction the psychological connections that some media users establish with celebrities whom they learn about through the mass media
1
Media Culture
surveillance using the media to learn about what is happening in the world around us
1
Media Culture
interpretation using the media to find out why things are happening—who or what is the cause—and what to do about them
1
Media Culture
interactivity the ability to track and respond to any actions triggered by the end user, in order to cultivate a rapport
1
Media Culture
culture ways of life that are passed on to members of a society through time and that keep the society together
1
Media Culture
society large numbers of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another through the sharing of a culture
1
Media Culture
subcultures groups with habits that many people consider odd and unusual but not threatening to the more general way of life
1
Media Culture
stereotypes predictable depictions that reflect (and sometimes create) cultural prejudices
1
Media Culture
political ideologies beliefs about who should hold the greatest power within a culture
1
Media Culture
literacy the ability to effectively comprehend and use messages that are expressed in written or printed symbols, such as letters
1
Media Culture
Facebook:2618218618252042101243 1bxiay6.v71bz3q5mi
media literacy the ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen—parent, voter, worker—in our mediadriven society
1
Media Culture
mass media research the use of systematic methods to understand or solve problems regarding the mass media
1
Media Culture
propaganda messages designed to change the attitudes and behavior of huge numbers of otherwise disconnected individuals on controversial social issues
1
Media Culture
agenda setting the notion that the media create “the ideas in our heads” about what is going on in the world
1
Media Culture
propaganda analysis the systematic examination of mass media messages that seem designed to sway the attitudes of large populations on controversial issues
1
Media Culture
Facebook:2618218618252042101243 14mhz11.43w1rwwmi
magic bullet or hypodermic needle approach the idea that messages delivered through the mass media persuade all people powerfully and directly (as if they were hit by a bullet or injected by a needle) without the people having any control over the way they react
1
Media Culture
social relations interactions among people that influence the way individuals interpret media messages
1
Media Culture
panel survey asking the same individuals questions over a period of time in order to find out whether and how the attitudes of these people change over time
1
Media Culture
active audience the idea that people are not simply passive recipients of media messages; they respond to content based on their personal backgrounds, interests, and interpersonal relationships
1
Media Culture
uses and gratifications research research that studies how people use media products to meet their needs and interests; it asks (and answers) questions about why individuals use the mass media
1
Media Culture
naturalistic experiment a study in which randomly selected people are manipulated in a relatively controlled environment (as in an experiment) without knowing that they are involved in an experiment
1
Media Culture
priming the process by which the media affect the standard that individuals use to evaluate what they see and hear in the media
1
Media Culture
knowledge gap The development of any political/social issue is processed and understood better and earlier by the more educated segments in comparison to the less educated ones. In fact, they acquire the information at a faster rate, thus creating an even wider difference between the two types.
1
Media Culture
digital divide the separation between those who have access to and knowledge about technology and those who (perhaps be cause of their level of education or income) do not
1
Media Culture
mainstream approaches the research models that developed out of the work of the Columbia School, the Yale School, and the Payne Fund Studies
1
Media Culture
capitalism as defined by Karl Marx, the ownership of the means of production by a ruling class in society
1
Media Culture
critical theory the Frankfurt School’s members’ theories focusing on the corrosive influence of capitalism on culture
1
Media Culture
co-optation a term coined by Marcuse to express the way in which capitalism takes potentially revolutionary ideas and tames them to express capitalist ideals
1
Media Culture
political economy an area of study that focuses specifically on the relationship between the economic and the cultural and that looks at when and how the economic structures of society and the media system reflect the political interests of society’s rich and powerful
1
Media Culture
colonialism control over a dependent area or people by a powerful entity by force or arms
1
Media Culture
cultural colonialism the exercise of control over an area or people by a dominant power, not so much through force of arms as by surrounding the weaker countries with cultural materials that reflect values and beliefs supporting the interests of that dominant power
1
Media Culture
cultivation studies studies that emphasize that when media systematically portray certain populations in unfavorable ways, the ideas that mainstream audiences pick up about those people help certain groups in society retain their power over the groups they denigrate
1
Media Culture
cultural studies Studies with the idea that all mass media, from newspaper to movies, present the audience with technology/texts that audiences find meaning in. The question on how and with what result however, remains unanswered by many scholars
1
Media Culture
polysemous open to multiple meanings
1
Media Culture
Facebook:2618218618252042101243 p1fknv.nmeu9s5rk9
Comparing Media Research Theories
1
Media Culture
mass media research the use of systematic methods to understand or solve problems regarding the mass media
1
Media Culture
audiences the people to whom a media product is directed
Media Culture
media practitioners the people who select or create the material that a mass media firm produces, distributes, or exhibits
Media Culture
adequate revenue enough cash to allow the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment
Media Culture
demographics characteristics by which people are divided into particular social categories
Media Culture
demographic indicators factors such as age, gender, occupation, ethnicity, race, and income
Media Culture
psychographics a way to differentiate among people or groups by categorizing them according to their attitudes, personality types, or motivations
Media Culture
lifestyle categories activities in which potential audiences are involved that mark them as different from others in the population at large
Media Culture
track record the previous successes or failures of a product, person, or organization
Media Culture
research and development (R&D) departments within companies that explore new ideas and generate new products and services, systematically investigating potential sources of revenue through surveys, focus groups, or the analysis of existing data
Media Culture
surveys a research tool that seeks to ask a certain number of carefully chosen people the same questions individually over the phone, online, or in person.
Media Culture
focus group an assemblage of 8 to 10 carefully chosen people who are asked to discuss their habits and opinions about one or more topics
Media Culture
analysis of existing data a systematic investigation into the potential audience for the material (who they are, where they are, how much they like the idea, how much they will pay for it) and into the competitors (who they are, how similar their products are, how powerful they are)
Media Culture
genres major categories of media content
Media Culture
entertainment material that grabs the audience’s attention and leaves agreeable feelings, as opposed to challenging their views of themselves and the world
Media Culture
formula a patterned approach to creating content that is characterized by the use of setting, typical characters, and patterns of action
Media Culture
setting the environment in which content takes place
Media Culture
typical characters those who appear regularly in the subgenre
Media Culture
patterns of action the predictable activities associated with the characters in the settings
Media Culture
hybrid genres a term used by some academic writers to describe mixed genres
Media Culture
hybridity the process of mixing genres within a culture and across cultures
Media Culture
dramedy a subgenre that blends the rules associated with drama (serious) and comedy (funny)
Media Culture
journalists individuals who are trained to report nonfiction events to an audience
Media Culture
hard news a news story marked by timeliness, unusualness, conflict, and closeness
Media Culture
objectivity presenting a fair, balanced, and impartial representation of the events that took place by recounting a news event based on the facts and without interpretation, way in which the news ought to be researched, organized.
Media Culture
accuracy reporting factually correct information
Media Culture
investigative reports in-depth explorations of some aspects of reality
Media Culture
editorial subgenre of news that concentrates on an individual’s or an organization’s point of view
Media Culture
columnists individuals who are paid to write editorials on a regular basis— usually weekly, monthly, or daily
Media Culture
blogs journalistic websites or opinion sites in which writings are in the style of journal entries, often in reverse chronological order
Media Culture
soft news the kind of news story that news workers feel may not have the critical importance of hard news but nevertheless would appeal to a substantial number of people in the audience
Media Culture
information the raw material that journalists use when they create news stories
Media Culture
education content that is purposefully crafted to teach people specific ideas about the world in specific ways
Media Culture
advertisement a message that explicitly aims to direct favorable attention to certain goods and services
Media Culture
product placement the process by which a manufacturer pays—often tens of thousands of dollars and sometimes far more—a production company for the opportunity to have its product displayed in a movie or TV show
Media Culture
informational ads advertisements that rely primarily on the recitation of facts about a product and the product’s features to convince target consumers that it is the right product for them to purchase
Media Culture
hard-sell ads messages that combine information about the product with intense attempts to get the consumer to purchase it as soon as possible
Media Culture
soft-sell ads advertisements that aim mostly to create good feelings about the product or service by associating it with music, personalities, or events that the creators of that product or service feel would appeal to the target audience
Media Culture
production the creation of mass media materials for distribution through one or more mass media vehicles
Media Culture
mass media production firm a company that creates materials for distribution through one or more mass media vehicles
Media Culture
administrative personnel workers who oversee the business side of the media organization
Media Culture
creative personnel individuals who get initial ideas for the material or use their artistic talent to put the material together
Media Culture
on-staff worker a worker who has secured a full-time position at a production firm
Media Culture
freelancers workers who make a living by accepting and completing assignments for a number of different companies—sometimes several at one time
Media Culture
talent guild a union formed by people who work in similar crafts to help negotiate rules with major production firms in their industries regarding the ways in which freelance creatives will be treated and paid
Media Culture
collaborative activity an activity in which many people work together to initiate, create, and polish the end material
Media Culture
schedule the pattern in which the programs are arranged and presented to the audience
Media Culture
format the rules that guide the flow of products that are put together with a particular audience attracting goal in mind; a formula that describes a particular media product
Media Culture
distribution the delivery of the produced material to the point where it will be shown to its intended audience
Media Culture
powerful distributor a firm that can ensure the media products it carries will end up in the best locations at the best exhibitors to the best audience
Media Culture
exhibition the activity of presenting mass media materials to audiences for viewing or purchase
Media Culture

We use cookies to understand our websites traffic and offer our website visitors personalized experience. To find out more, click ‘More Information’. In addition, please, read our Privacy policy.