A lean startup employs a small-batch approach. Before embarking on a lengthy journey toward product development, the company leaders first test out smaller iterations to be sure that what they are creating is valuable.
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Whether it's standing backstage with Jennifer Lopez in a dress that I know everyone will be talking about tomorrow... or being there when incredible news breaks, and instead where people sit in front of their TVs and look at it, I'm the person who goes there to bring you the story... It's amazing. It's unbelievable.