Startups need a specially designed form of management to cater to their very particular needs as fledgling companies.
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To write a novel is to embark on a quest that is very romantic. People have visions, and the next step is to execute them. That's a very romantic project. Like Edvard Munch's strange dreamlike canvases where people are stylized, like 'The Scream.' Munch must have had that vision in a dream, he never saw it.