The Build-Measure-Learn feedback loop is the steering mechanism by which a startup can drive toward its end goal.
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I find that I am much slower in the beginning of a book. I am thinking of the plot, of the characters and who they are, and where they are going. I often throw out a lot of the writing I start with, because the characters and plot improve as I write. Or perhaps I should say it is my hope they will improve as I write.