Growth is sustainable when new customers are acquired from the actions of previous customers.
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With moviemaking, the audience always has to keep asking, 'What happens next?' If you have the wrong piece of music over a scene, people aren't going to get the scene. If you have the wrong camera angle, people aren't going to pay attention. That's as much a part of the process as getting people to talk to you.
George Bush ran a campaign where he bragged about being an anti-intellectual, dismissing his Harvard and Yale pedigree, pretending he was an American every day, ordinary everyman, and as a result of that, played up his fumbling speech because it signified that he was a good guy. That is deeply and profoundly anti-intellectual.