Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The team architecture means setting up an organization that helps people produce that great work in teams.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I like the Gap ad, the khaki one. I liked that.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

If you really think about it, when watching television, you have product placement all the time.

It's hard to build a brand, competitively, and tell people what you do as well.

Charlie Rose is the ultimate ad.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Taking risks gives me energy.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.

I am not authorized to fire substitute teachers.

Removing substantial fuel loads from our forests helps prevent catastrophic fire and better protects species, watersheds and neighboring communities that call them home.

A thought often makes us hotter than a fire.

Envy like fire always makes for the highest points.

A leaf fluttered in through the window this morning, as if supported by the rays of the sun, a bird settled on the fire escape, joy in the task of coffee, joy accompanied me as I walked.

From each one of them rose separate columns of smoke, meeting in a pall overhead, and through the smoke came stabbing flashes of fire as German shells burst with thudding shocks of sound. This was the front line of battle.

Not too much, though there's a certain amount of rancour and bitterness when someone tries to fire you.

I was at this casino minding my own business, and this guy came up to me and said, "You're gonna have to move, you're blocking a fire exit." As though if there was a fire, I wasn't gonna run. If you're flammible and have legs, you are never blocking a fire exit.

In all feats of fire-eating it should be noted that the head is thrown well back, so that the flame may pass out of the open mouth instead of up into the roof, as it would if the head were held naturally.

Wise anger is like fire from a flint: there is great ado to get it out; and when it does come, it is out again immediately.

The bourgeois prefers comfort to pleasure, convenience to liberty, and a pleasant temperature to the deathly inner consuming fire.

The best training is to play by ear: trial by fire.

Being thrown into the fire and getting the thing turned around in a hurry made it more difficult. Things have been done the hard way. I think you learn better when things are done the hard way.

Under pressure, people admit to murder, setting fire to the village church or robbing a bank, but never to being bores.

Man is a fire-stealing animal, and we can't help building machines and machine intelligences, even if, from time to time, we use them not only to outsmart ourselves but to bring us right up to the doorstep of Doom.

You can fire your secretary, divorce your spouse, abandon your children. But they remain your co-authors forever.

Life is the fire that burns and the sun that gives light. Life is the wind and the rain and the thunder in the sky. Life is matter and is earth, what is and what is not, and what beyond is in Eternity.

It's not a party until the fire department shows up.

It is your business when the wall next door catches fire.

It is your concern when your neighbor's wall is on fire.

You don't sit up in a cave and write the Great American Novel and know it is utterly superb, and then throw it page by page into the fire. You just don't do that. You send it out. You have to send it out.

Take to every Gallon of Honey, three Gallons of water, and put them both together, and set them over so soft a fire, that you may endure to melt and break the honey with your hands.

There's nothing wrong with the car except that it's on fire.