First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The team architecture means setting up an organization that helps people produce that great work in teams.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I like the Gap ad, the khaki one. I liked that.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

If you really think about it, when watching television, you have product placement all the time.

It's hard to build a brand, competitively, and tell people what you do as well.

Charlie Rose is the ultimate ad.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Taking risks gives me energy.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.

As a result, I've been portrayed as a cynical barbarian preying on the very clients I was charged to defend.

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

Leave no stone unturned to help your clients realize maximum profits from their investment.

I had seen so many injustices done in the court by well-meaning people. I had lost fourteen clients to gang violence in only seven years. I was angry at a system I thought had failed my clients, and I was part of it.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.

As a head-hunter I get a lot of satisfaction from seeing my candidates do well and therefore my clients happy. I want to work with clients more as a partner than simply a head-hunter.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

I don't build in order to have clients. I have clients in order to build.

What I advise clients is, sell, pay the tax and be happy. Don't ask me to find a replacement unless it's land.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

All clients' needs and expectations are vastly different.

Keep the problems of clients and prospects confidential. Divulge information only with their consent.

Most of my clients don't realize that the way they look and the way they think about their looks are two separate issues.

We are pushing hard to find quality advertising clients.

I couldn't do that as attorney general. Why? Because they are my clients. You can't say they're not doing what they ought to be doing when you are the attorney general.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Architects are pretty much high-class whores. We can turn down projects the way they can turn down some clients, but we've both got to say yes to someone if we want to stay in business.

Lawyers claim that their clients have been grossly mistreated, which is what criminal defense lawyers are paid to do.

Be influenced by nothing but your clients' interests. Tell them the truth.

There are people who are very highly paid to cover the truth and who will protect their clients.

A racing tipster who only reached Hitler's level of accuracy would not do well for his clients.

Bureaucracies are inherently antidemocratic. Bureaucrats derive their power from their position in the structure, not from their relations with the people they are supposed to serve. The people are not masters of the bureaucracy, but its clients.