You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The team architecture means setting up an organization that helps people produce that great work in teams.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I like the Gap ad, the khaki one. I liked that.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

If you really think about it, when watching television, you have product placement all the time.

It's hard to build a brand, competitively, and tell people what you do as well.

Charlie Rose is the ultimate ad.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Taking risks gives me energy.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.

There were a lot of adventure books for boys, historical novels by Kenneth Roberts, and whatever mystery novels the alarmed librarian imagined might not corrupt an eager but innocent youth.

It is chiefly through books that we enjoy intercourse with superior minds. In the best books, great men talk to us, give us their most precious thoughts, and pour their souls into ours.

It is the interest one takes in books that makes a library. And if a library have interest it is; if not, it isn't.

I enjoy about 1 out of 100 movies, it's about the same proportion to books published that I care to read.

I was drawn to boxing because I got beat up as a kid. I was the kid with the piano books in a New York neighbourhood.

It's clear to me that there is no good reason for many philosophy books to sound as complicated as they do.

The proper study of mankind is books.

I have written about 10 books, all just practical encouragement for moms.

Whites were the winners, blacks were the losers, we wrote the history books, and they didn't feature.

Good books, like good friends, are few and chosen; the more select, the more enjoyable.

You could say, in a vulgar Freudian way, that I am the unhappy child who escapes into books. Even as a child, I was most happy being alone. This has not changed.

Jewish villages were built in the place of Arab villages. You do not even know the names of these Arab villages, and I do not blame you because geography books no longer exist.

As I have studied the Bible and the Book of Mormon, I have come to know through the power of the Spirit of God, that these books contain the fullness of the gospel of Jesus Christ.

There are some friends you don't meet for twenty years and when you meet them again it's as if no twenty years has happened - you're lucky when that happens. I feel the same about books.

Then I found books that were written much later, as late as 15 years ago. It was very superficial material, but enough to tell me that the genesis of this story was worth exploring.

To buy books would be a good thing if we also could buy the time to read them.

Well, it was actually - I brought the idea of doing a documentary to HBO back in 2000, when there were some press reports sort of were bandied about that there were going to TV movies based on some of the books that were out.

In my subconscious, my books were part of a single emotional journey.

I get letters from readers who say that they have always hated reading, but somebody suggested one of my books, they actually finished the book and enjoyed it, and they're going on to read another book. I'm thrilled that they have figured out that reading is fun.

I never buy magazines, I never even buy books.

Books are funny little portable pieces of thought.

Without books I would not have become a vivacious reader, and if you are not a reader you are not a writer.

Well see, I'm a good enough writer that not everybody in my books talks exactly like I do.