If you really think about it, when watching television, you have product placement all the time.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The team architecture means setting up an organization that helps people produce that great work in teams.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I like the Gap ad, the khaki one. I liked that.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

If you really think about it, when watching television, you have product placement all the time.

It's hard to build a brand, competitively, and tell people what you do as well.

Charlie Rose is the ultimate ad.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Taking risks gives me energy.

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.

In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.

Fortunately, I happened to go east at a time when live television was centered in New York.

I'm not up on today's television for children, because it's mostly cartoons that don't seem to interest me.

The young people look great on television. They're youthful and have a lot of zip and energy, but when you see them live, they can only do about 20 minutes because they haven't got the training to hold an audience for an hour and a half or so.

At the University of Maryland, my first year I started off planning to major in art because I was interested in theatre design, stage design or television design.

It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.

Baseball hasn't been the national pastime for many years now - no sport is. The national pastime, like it or not, is watching television.

Networks decide who will have a chance to do shows, but it is the viewers who make the final decision of who stays and who goes. I am very fortunate, in that the television viewers of our country have decided that Bob Barker can stay.

Twin Peaks was special because it was so groundbreaking. In the early '90s it really changed television a lot. A bunch of weird shows, like Northern Exposure, came on after that.

We're just dealing with the kind of warp and woof of television ratings.

I did I Love My Wife on Broadway in 1978, and then went into television land. Now things are starting to come together in the way I thought they might when I was a kid.

I think what we need is a more welcoming mode from the people who put on a hundred million country-western shows on television. How about a monthly jazz show?

Television is a device that permits people who haven't anything to do to watch people who can't do anything.

I've directed a fair amount of television series - so I'm always trying to learn new things. One episode was all hand-held and I'm trying to get better at when you should do things and when you should just shut up and watch what the people are saying.

Television's Mr. Filth: that's me.

I'd really been wanting to do a television series. I was looking for a comedy.

It gets kinda monotonous, but that's television. There are plus sides and down sides. The positive side is that you have steady work for nine months of the year for however many years your show is on TV,.

Without television and mass communication, that knowledge wouldn't exist. So I think it actually has the possibility of turning people into more understanding and more empathetic people.

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.

If there's anything unsettling to the stomach, it's watching actors on television talk about their personal lives.

Very often some of the religious miracle plays you see on television can be very corny, I find. And so simplistic.

I'm very wary of news on television.

Kennedy did not have to run the risk of having his ideas and his words shortened and adulterated by a correspondent. This was the television era, not only in campaigning, but in holding the presidency.

I've always just gone with the best role, and I don't care if it's in theater, film or television.