Who’s the work for? — You work for end users. Whether you're working on marketing strategy, web dev, design, or copywriting, you should gear everything towards the user.

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

Gay is not a choice.

Certainly going back to Sherlock Holmes we have a tradition of forensic science featured in detective stories.

Charm of personality is a divine gift that sways the strongest characters and sometimes even controls the destinies of nations.

I like the theatre because you paint with broad strokes. To me the theatre is stretching its definition really far.

A married man is a man with a past while a bachelor is a man with a future.

My dad just imprinted in my mind from a very young age that you always do what you say you're gonna do when you say you're gonna do it.

I'm the laziest person I know.

I am always training because I love it.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

I think it's great for my boys to have a girl in the house, just to understand at least a little bit about what makes a woman tick - not that I can certainly figure that out, because I can't.

To those who do not love God, all things must work together immediately for pain and torment, until, by means of the tribulation, they are led to salvation at last.

Friday is like a green light; you speed up until after work and start to slow down once the light turns yellow.

I have a lot of respect for what I do, for this profession.

When you wake up in the morning, smile - and get it over with.

Innovation, being avant garde, is always polemic.

I think something will soon have to be done to protect people from hacking and blogging and lying and spreading rumors and chasing you down the street. Lives are wrecked that way.

My son is a blessing in every way.

If we would build on a sure foundation in friendship we must love friends for their sake rather than for our own.

Salvation cannot be bought with the currency of obedience; it is purchased by the blood of the Son of God. Thinking that we can trade our good works for salvation is like buying a plane ticket and then supposing we own the airline. Or thinking that after paying rent for our home, we now hold title to the entire planet earth.

Adam Levine and I remade the Rolling Stones' classic Wild Horses, and it is right up my alley, that whole style. It has a style of its own but still stays very true to the classic arrangement, and I love it.

When I was about ten years old, I gave my teacher an April Fool's sandwich, which had a dead goldfish in it.

I talk to the players, either individually or as a group, what I'm feeling, and I think the players appreciate that. And I think they respond to that.

The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.

Even the most high-maintenance boss isn't going to sit and watch you the whole time, making sure you're paying attention to them, whereas with a child, it's like, 'Wait, what? You're not watching me right now? Really? Then I'm going to go spill this milk.' Even bosses from hell don't behave like that!