Writing good ads is easy when you have something to say.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Numerals are images of amounts. But the amounts they represent are real.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Strings of gravity vibrate at a different frequency than strings of light.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

The first step in exceeding your customer's expectations is to know those expectations.

The salability of an item can often be improved while the value itself remains unchanged.

A good story often increases the salability of an item without increasing its actual value.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

People don't trade money for things when they value their money more highly than they value the things.

Contrary to popular belief, Americans don't hate advertising.

A meaningless statement remains meaningless no matter how often it's heard.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

No trade will be made unless they want the thing more than they want their money.

A visual image is a simple thing, a picture that enters the eyes.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Writing good ads is easy when you have something to say.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Lives, like money, are spent. What are you buying with yours?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Words are mere shadows cast by ideas. But the ideas they represent are real.

The first step in exceeding your customers expectations is to know those expectations.

Having the right message is what matters. It's not who you reach, it's what you say.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

The value of an item in the mind of a consumer is simply the difference between the anticipated price and the price on the tag.

No trade will be made unless they want the thing more than they want their money.

Even when I'm writing plays I enjoy having company and mentally I think of that company as the company I'm writing for.

My singing is my hobby. It's me and my brother. We just enjoy writing music.

I don't know if there is any one secret to successful writing, but one important step is to move beyond imitation and discover what you can write that no one else can - that is, find out who you are and write that in an appropriate narrative and style.

That music and the lyrical aspects of Razorblade Romance is so personal to me that, now with me being grown up a bit and meeting new people and doing new things, it makes me look at the same things I was writing about back in the day through a different colored lens.

As a member of this court I am not justified in writing my private notions of policy into the Constitution, no matter how deeply I may cherish them or how mischievous I may deem their disregard.

I did know that the book would end with a mind-boggling trial, but I didn't know exactly how it would turn out. I like a little suspense when I am writing, too.

For me, writing is a concentrated form of thinking.

Writing allows me the time to travel and see the world, which is what I always wanted to do. I'd really like to have been Sir Richard Francis Burton, but it's the wrong century.

I've written many extra verses to songs that I learned to sing - an extra verse about a friend, or just add some verse - and that led to writing my own songs.

Book writing is a little different because, in my case, my editor is a year younger than me and basically has the same sensibility as me.

Writing is a dog's life, but the only life worth living.