Lives, like money, are spent. What are you buying with yours?

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Numerals are images of amounts. But the amounts they represent are real.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Strings of gravity vibrate at a different frequency than strings of light.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

The first step in exceeding your customer's expectations is to know those expectations.

The salability of an item can often be improved while the value itself remains unchanged.

A good story often increases the salability of an item without increasing its actual value.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

People don't trade money for things when they value their money more highly than they value the things.

Contrary to popular belief, Americans don't hate advertising.

A meaningless statement remains meaningless no matter how often it's heard.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

No trade will be made unless they want the thing more than they want their money.

A visual image is a simple thing, a picture that enters the eyes.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Writing good ads is easy when you have something to say.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Lives, like money, are spent. What are you buying with yours?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Words are mere shadows cast by ideas. But the ideas they represent are real.

The first step in exceeding your customers expectations is to know those expectations.

Having the right message is what matters. It's not who you reach, it's what you say.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

The value of an item in the mind of a consumer is simply the difference between the anticipated price and the price on the tag.

No trade will be made unless they want the thing more than they want their money.

I ended up buying a restaurant. Already we had invested in a gas station and a metal products plant.

Whether I'm doing music or I'm walking down the street or I'm in a record store buying a record or I walk into a comic store and I'm buying comics or having a drink with my friends, it's the same me.

But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.

A book worth reading is worth buying.

A surprising number of government committees will make important decisions on fundamental matters with less attention than each individual would give to buying a suit.

I think the big force is going to be consumer buying power.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

Anyway, in the mid 80's I was spending a fortune buying old Golden Age books from the late 30's and 40's and I was making personal appearances at a lot of sci fi and comic book conventions all around the country here so that I could find books for my collection.

We're constantly buying airplane tickets; we travel on the Concorde.

Why are people unemployed? Because there is no work. Why is there no work? Because people are not buying products and services. Why are people not buying products and services? Because they have no money. Why do people have no money? Because they are unemployed.

Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You're charging us a penalty. You're not going to get two bites of the apple here.