Words are mere shadows cast by ideas. But the ideas they represent are real.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Numerals are images of amounts. But the amounts they represent are real.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Strings of gravity vibrate at a different frequency than strings of light.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

The first step in exceeding your customer's expectations is to know those expectations.

The salability of an item can often be improved while the value itself remains unchanged.

A good story often increases the salability of an item without increasing its actual value.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

People don't trade money for things when they value their money more highly than they value the things.

Contrary to popular belief, Americans don't hate advertising.

A meaningless statement remains meaningless no matter how often it's heard.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

No trade will be made unless they want the thing more than they want their money.

A visual image is a simple thing, a picture that enters the eyes.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Writing good ads is easy when you have something to say.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Lives, like money, are spent. What are you buying with yours?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Words are mere shadows cast by ideas. But the ideas they represent are real.

The first step in exceeding your customers expectations is to know those expectations.

Having the right message is what matters. It's not who you reach, it's what you say.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

The value of an item in the mind of a consumer is simply the difference between the anticipated price and the price on the tag.

No trade will be made unless they want the thing more than they want their money.

The multiplicity of ideas is what I'm interested in.

Ideas are easy. It's the execution of ideas that really separates the sheep from the goats.

Generally students are the best vehicles for passing on ideas, for their thoughts are plastic and can be molded and they can adjust the ideas of old men to the shape of reality as they find it in villages and hills of China or in ghettos and suburbs of America.

In the past 3-4 years I've developed a habit of keeping numerous small cassette recorders in my house and in a bag with me so that I'm able to commit to tape memory song ideas on a constant basis.

Many ideas grow better when transplanted into another mind than in the one where they sprung up.

Land began to be seen as something to be owned privately and exploited for private interests, and never was entirely reconciled with the old ideas that land should be utilized in common for the good of all.

Simple ideas lie within the reach only of complex minds.

While a lab Director can get done the things that he regards as important, he has the more important job of bringing out the best ideas of the broader scientific community.

I think a good MP is someone who cares for their community and becomes their champion, which is why I will make my home in any seat I am lucky enough to be selected for. Looks play no part in the equation, what matters is your ideas and connecting them to the electorate.

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.

I do not 'get' ideas; ideas get me.