Einen gewissen Unmut bereitet es einigen Verbrauchern schon, welch tiefe Einblicke die Analyse der Kaufentscheidungen in das menschliche Gehirn freigibt. Verkäufer wissen warum wir kaufen und haben somit vermeintlich mehr Macht über Entscheidungen als wir selbst. Doch man kann es auch als große Chance sehen, maßgeschneiderte und bedürfnisgerechte Produkte zu entwickeln.

Riechen, Schmecken, Hören, Sehen und Fühlen. Diese uns angeborenen Eigenschaften beeinflussen unsere Wahrnehmungen eines Produktes maßgeblich. Das wissen auch Marketingexperten und machen sich das zu nutze. Supermärkte beispielsweise wissen, wie appetitanregend der Geruch frischer Backwaren ist und stellen als Konsequenz ihre SB-Bäckereien an den Eingang ihrer Filialen.

Seit 2003 existiert eine Verbot für Zigarettenwerbung. Doch machen die Tabakgiganten deshalb keine Werbung mehr? Falsch gedacht, Not macht erfinderisch!. Erinnert Sie ihre Stammkneipe nicht doch zufällig an die rote Farbe einer großen Zigarettenmarke, oder erfreuen Sie sich gerade über den kostenfreien Service der Streichhölzer mit den Umrissen bekannter Logos?

Magnetresonanztomographie-kurz MRT. Diese hochmoderne Technologie misst kleinste elektrische Spannungen und zeigt auf, welches Areal unseres Gehirns aktiv ist. Martin Lindstrom und seine Crew führen damit hochinteressante Studien durch und kommen zu bahnbrechenden Erkenntnissen. Sind die Warnhinweise auf Zigarettenschachteln wirklich abschreckend, oder womöglich umsatzfördernd?

Vielen Zuschauern ist es bereits aufgefallen. Filme und Serien werden durch inszenierte Markenprodukte unterstützt und dienen als Marketingplattform. Dorch zuviel des Guten ist schlichtweg zu viel Input für unser Gehirn. Integration ins Geschehen und eine interaktive Rolle des Produktes sind grundlegend für erfolgreiches Marketing. Manchmal ist weniger doch eben mehr!

Das ist eine der Wohl bekanntesten Mythen seitdem Zeitalter des Marketings. Es ist leicht Aufmerksamkeit durch erotische Werbung zu erzielen, doch die wichtige Frage ist doch, wohin wird die Aufmerksamkeit geleitet. Wenn unser Gehirn keine Assoziation mit der Marke und dem Logo des Produktes schafft, war die ganze Aufmerksamkeit umsonst und ebenso das Investment in die Werbekampagne.

I think of a piece of music as something that comes alive when it is being performed, and I feel that my role in the transmission of music is to be its best advocate at that moment.

So much has been said and sung of beautiful young girls, why doesn't somebody wake up to the beauty of old women.

I get involved in the beginning, less in the middle, and very much at the end.

As a geek, I take umbrage at the notion that chips are not sexy. But yes, robots, drones, satellites and self-driving cars are the kinds of things that excite me.

I am trapped in this body, and there is nothing I can do about it.

Acting is just being a man. Being human. Not forcing it.

I relate to both my Caucasian side and my African side, and I love that.

There are times when it is best to be content with what one has, so as not to lose everything.

By the end of an intense four years at UCLA, I had co-authored a new math proof, which the media, in fact, loved. As it turned out, math itself blazed my entry back into the spotlight and consequently into wonderful acting jobs like 'The West Wing' and others. You just never know, do you?

I've got to write about my character every day. I've got to find out where he lives, what bus he catches to school, and stuff like that. You've got to know every little thing about him so when you do it, it feels natural.

I started out by myself, but it eventually turned into a trio by the mid-'60s - a conga drum and another guitarist. And that's been mostly what I've worked with most of the time.

Showing a greater fondness for their own opinions than for truth they sought to deny and disprove the new things which if they had cared to look for themselves their own senses would have demonstrated to them.

I enjoy watching Fear Factor, Newlyweds and American Idol as far as reality TV shows go.

An actress in a film starts every day with an hour and a half in front of a mirror, with hair and make-up and costumes.

At Disneyland, you never go 'backstage' - even when you're in the bathroom.

Teaism is a cult founded on the adoration of the beautiful among the sordid facts of everyday existence.... It is essentially a worship of the Imperfect as it is a tender attempt to accomplish something possible in this impossible thing we know as life.

Kids need parents not a part time visitor with a checkbook.

I hate the idea of success robbing you of your private life.

There are two things I enjoy most about my work. First, I get to work with interesting and enthusiastic people who are also fired up about science. Second, every once in a while I have moments in which I suddenly understand the solution to a problem that I've been working on - those are great moments.

My favorite thing about decorating is mixing different periods and styles. If you have something that's old, and you really do want to mix those styles, then you have to add something that's obviously modern with it. You can't put a kind of a mediocre thing in the middle.

When we first started recording, it was before rock, so people thought we were hillbilly hicks. That was something we had to deal with; the girls didn't think we were cool, although they did a few years later. We had ducktails and wore peg-leg pants. We looked like rock n' rollers.

When you have a brush in your hand, inking a beautiful woman is a lot like running your hands over her.

GYBE are among my, erm, two favourite Montreal bands, Arcade Fire being the other.

When you're watching people in non-title fights making four times the amount of money that a champion makes, it takes away the flavor of being a champion.