Seit 2003 existiert eine Verbot für Zigarettenwerbung. Doch machen die Tabakgiganten deshalb keine Werbung mehr? Falsch gedacht, Not macht erfinderisch!. Erinnert Sie ihre Stammkneipe nicht doch zufällig an die rote Farbe einer großen Zigarettenmarke, oder erfreuen Sie sich gerade über den kostenfreien Service der Streichhölzer mit den Umrissen bekannter Logos?

Riechen, Schmecken, Hören, Sehen und Fühlen. Diese uns angeborenen Eigenschaften beeinflussen unsere Wahrnehmungen eines Produktes maßgeblich. Das wissen auch Marketingexperten und machen sich das zu nutze. Supermärkte beispielsweise wissen, wie appetitanregend der Geruch frischer Backwaren ist und stellen als Konsequenz ihre SB-Bäckereien an den Eingang ihrer Filialen.

Einen gewissen Unmut bereitet es einigen Verbrauchern schon, welch tiefe Einblicke die Analyse der Kaufentscheidungen in das menschliche Gehirn freigibt. Verkäufer wissen warum wir kaufen und haben somit vermeintlich mehr Macht über Entscheidungen als wir selbst. Doch man kann es auch als große Chance sehen, maßgeschneiderte und bedürfnisgerechte Produkte zu entwickeln.

Magnetresonanztomographie-kurz MRT. Diese hochmoderne Technologie misst kleinste elektrische Spannungen und zeigt auf, welches Areal unseres Gehirns aktiv ist. Martin Lindstrom und seine Crew führen damit hochinteressante Studien durch und kommen zu bahnbrechenden Erkenntnissen. Sind die Warnhinweise auf Zigarettenschachteln wirklich abschreckend, oder womöglich umsatzfördernd?

Vielen Zuschauern ist es bereits aufgefallen. Filme und Serien werden durch inszenierte Markenprodukte unterstützt und dienen als Marketingplattform. Dorch zuviel des Guten ist schlichtweg zu viel Input für unser Gehirn. Integration ins Geschehen und eine interaktive Rolle des Produktes sind grundlegend für erfolgreiches Marketing. Manchmal ist weniger doch eben mehr!

Das ist eine der Wohl bekanntesten Mythen seitdem Zeitalter des Marketings. Es ist leicht Aufmerksamkeit durch erotische Werbung zu erzielen, doch die wichtige Frage ist doch, wohin wird die Aufmerksamkeit geleitet. Wenn unser Gehirn keine Assoziation mit der Marke und dem Logo des Produktes schafft, war die ganze Aufmerksamkeit umsonst und ebenso das Investment in die Werbekampagne.

Life is like a very short visit to a toyshop between birth and death.

If you look at any normal organization, the CEO is the person with the highest E.Q. The person with the highest IQ is often in the back room running the financials or the operations. That's topsy turvy.

One thing I want to do is create something called Ring Around Congress. It would be a state deal and also a national thing, where the kids, as a field trip, will go and join hands around Congress and give the politicians report cards on how they're voting on hunger issues.

Life is too short to wake up with regrets. So love the people who treat you right. Forget about those who dont. Believe everything happens for a reason. If you get a chance take it. If it changes your life let it. Nobody said life would be easy they just promised it would most likely be worth it.

I was skeptical about doing Texas Chainsaw at first because it's such a cult classic. I'd seen some of the sequels and was not a fan of those.

I really empathise with some of my peers who had success in the early years; then it dries up, and so there's no reason to get up in the morning.

Bad days makes you stronger those are the best days because God is talking to you. you just have to listen closely. Dont let your tears become louder than his voice.

I joke that I learned the essentials of storytelling from Hanna-Barbera, but I pretty much did. That kind of television is what enamored me as a kid, and that's what really got me hooked. You could say that's where it all began.

Well I'm not a novelist. I've only written one book and that is a memoir.

Democrats should be focused on which way we can help the most people in this country, and Republicans should be focused on how to do that in the most fiscally responsible manner possible.

I was blessed with a long career where I won gold medals for myself and my country. Nothing stands out as a disappointment.

I sometimes forget to have breakfast in the morning, but when I actually buy a box of cereal, I will probably eat it not only for breakfast but also as a snack later on.

My parents grew that small business from one 18-year-old guarding a bingo to more than 125 employees in three states. And sure, there was help along the way. But my parents took the risk. They stood up. And you better believe they built it.

Relax and move with the flow of life by being unafraid of change.

Drawing on a computer doesn't make any sense to me. It's not intuitive.

I hate sunshine so much. I can only cope with it when it's bitterly, bitterly cold.

Your man Flavor Flav is living!

I will treat everyone equally and be a servant of the Egyptian people.

One of the most striking things one finds about the child under 7-8 is his extreme assurance on all subjects.

If you gather a lot of stuff, then you write it, write in scenes with dialogue. Somewhere in the middle, rising from all this research like strong metal towers, is your opinions.

Jihad expands Islam's domain by any means available.

So many things for me are unfortunate in the commercialization of something that is special. It's like when Led Zeppelin appears in Cadillac commercials. There's something that is taken away from your love of this thing and your connection to it.

I make my relationships at work.

Part of getting older is realizing that you can integrate all these different areas of your life, rather than the adolescent mindset, which for me lasted a long time, which says, 'It's all or nothing.'