2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

I've often thought even ragtag gatherings of documentary filmmakers are more fun than gatherings of fiction filmmakers.

It seemed the world was divided into good and bad people. The good ones slept better while the bad ones seemed to enjoy the waking hours much more.

Consequences of linear thinking in Afghanistan and Iraq included overestimating indigenous forces' capabilities, underestimating the enemy, and the associated expectation that the coalition could soon reduce force levels and shift to an exclusively advisory effort.

Nobody in life gets exactly what they thought they were going to get, but if you work really hard and you're kind, amazing things will happen.

Dad never misses a chance to remind me that whenever we are travelling together, if 100 people mob him for autographs, five approach me.

I'm really intrigued by those eternal questions of creation and belief and faith. I don't care who you are, it's what we all think about. It's in the back of all our minds.

'Dirty Jobs' is a fun, simple little show with huge themes under it. For me, it's penance, it's redemption, it's a sweaty mess.

You can never forget the time you're living in because the past is the past and it will never come back. So to adjust your philosophy and creativity in fashion to the time you're living in is the most important thing.

Creativity is a habit and the best creativity is a result of good work habits.

I never look at my watch when I'm sketching!

The first principal of nonviolent action is that of noncooperation with everything humiliating.

Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness.

I was an anorexic, beer drinking, class cutting, doodling, shoplifting, skater chick that was into nature, art class, and the beach.

When a population saves a lot, the funds are invested outside the country as well as inside. If the Japanese invest in the United States, it pushes their exchange rate down and makes their manufacturing more competitive.

My problem with new writers is that it takes me five or six years to memorise the right names.

I like songs and film because you can turn your life into a sort of myth or dream.

They've said I'm gay, they've said everyone is gay. I personally don't believe in doing huge lawsuits about that stuff. Tom does. That's what he wants to do, that's what he's going to do. You do not tell Tom what to do. He is a force to be reckoned with.

Virtue is akin to holiness, an attribute of godliness.

Sooner or later we've all got to let go of our past.

Comparison with myself brings improvement comparison with others brings discontent.

As it turns out, social scientists have established only one fact about single women's mental health: employment improves it.

To go from hating the way I looked to being a 'Cosmo' centerfold is a profound honor.

American greatness was elevated significantly after Sputnik.

I'm sort of the Antichrist to the Conservative Party.