il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Ninety-nine per cent of opening bands stink.

The present age has seen a great slump in humanist values.

I thank everything, because everything teaches me something.

The line between angry young woman and grumpy old lady is very fine.

Head Start graduates are more likely to graduate from high school and less likely to need special education, repeat a grade, or commit crimes in adolescence.

There is no reason why a serious film, one about life, can't be enjoyable, maybe even fun. Emotions can be very entertaining, you know. I try to use them generously in my films.

I think blogging, by and large, is basically therapy. And I'm sure, and I know, that there are some terrific bloggers and some legitimate bloggers. But I think, by and large, a huge percentage of people who are blogging are doing it for self-therapy.

I just hate plugs. It just doesn't seem entertaining to me. I've never plugged anything in my life on a talk show ever. I understand people use that vehicle. It's just not very entertaining.

There's a picture of Christopher and the real Ken Titus and myself in my dressing room. He's a great guy, by the way. I just think the real Ken is just super. And he's so happy for his son's success.

I think something that really shocked me as a nanny were parents who sort of assumed the worst from the get-go. People who didn't accept the benefit of the doubt.

It is my desire, in the office of a Christian minister, to do nothing which I cannot do with my whole heart. Having said this, I have said all.

Patients' lives are more important than embryos. I do want to avoid the use of embryos if possible.

Everybody has something that chews them up and, for me, that thing was always loneliness. The cinema has the power to make you not feel lonely, even when you are.

The time that I have on this earth should just be filled with good times.

When I was a kid, no one would believe anything positive that you could say about black people. That's a terrible burden.

The world is getting so small. Young people are mobile; they want to travel around the world. When you travel around the world, you exchange culture, you want to make friends, you want to exchange things.

I think most Americans believe that although it's better not to use military force if you can avoid it, that the world simply doesn't provide us the luxury of giving away military force as an important tool of foreign policy.

If there is light in the soul, There will be beauty in the person. If there is beauty in the person, There will be harmony in the house. If there is harmony in the house, There will be order in the nation. If there is order in the nation, There will be peace in the world

All is lost save honor.

Applause waits on success.

Our lives improve only when we take chances—and the first and most difficult risk we can take is to be honest with ourselves.

I've had some 'riotous excursions of the human spirit' alongside the young Sailors and Marines, and it's time to leave the stage to the young leaders who got their rank the old-fashioned way - they earned their stripes in combat.

I think every period - except for the 14th century, or something - has some merits.

All societies wrestle with the scourge of prejudice, but validating that prejudice in statute makes a virtue of oppression.