il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Every time you make a guess of what a judge is going to do... you're wrong, so I try to stay away from that.

There are certain people I'd absolutely love to work with. I was a huge fan of 'Two and a Half Men.' The comedic timing was so perfect on that show. So maybe that show or maybe 'Modern Family.' Both of those shows have great casts.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

I really appreciate Frank Ocean's lyrical style, I appreciate the way that he can kind of draw you into this personal space, but it's still lyrical. It's almost poetic, in a way, but it's very personal at the same time.

Monotony is the only reward of the cautious.

When you live in a small town in the Ukraine, you definitely want to go to Paris.

Liberal that I am, I support health-care reform on its merits alone. My liberal blood boils, for example, when I read that half of the personal bankruptcies in this country are brought on, in part, by medical expenses.

I didn't want to get into acting. I was very happy doing MTV, it took up my time, I was content.

I would describe myself as emotional and highly strung. If something upsets me, it really upsets me. If something makes me angry, I get really angry. But it's all very upfront. I can't hide it. I'm also loyal and I hope I'm fun.

Pressure doesn't exist. We create it for ourselves.

I love men. They are intelligent and sensitive, but there's also that hard-edged arrogant side, which is just so attractive.

In all honesty, I don't know what one song can change.

I'll have long, straight hair, like down to my back, when I go to Heaven. And I'm not even going to work out, but I'll be in shape. It's a whole new program up there.

Study yourself. Find your strong points and make them stronger as well as your weak ones and strengthen them. Study yourself carefully and you will see yourself as you really are.

The key to a vibrant middle class is an abundance of jobs that pay enough so that workers can provide for themselves and their families, enjoy leisure time, save for retirement and pay for their children's education so they can grow up and earn even more than their parents.

One can't live with a child of Holocaust survivors without absorbing some of the same sensibilities that her parents transmitted to her as a young girl. It is an unspoken dread, a sense of fragility, an anxious anticipation of unseen horrors.

For a person who is dying only eternity counts.

There's kind of this real social pressure to not argue about things.

The underbelly of the human psyche, what is often referred to as our dark side, is the origin of every act of self-sabotage. Birthed out of shame, fear, and denial, it misdirects our good intentions and drives us to unthinkable acts of self-destruction and not-so-unbelievable acts of self-sabotage.

If people let other people alone people would be better off. Its always people that screw things up for people anyway.

Nigeria is like everywhere, really: there are some beautiful places that have been invested in and others that haven't been.

Among adults, we can admit that of course, characters are creations. They aren't real people.

It's our hearts and brains that we should exercise more often. You can put on all the makeup you want, but it won't make your soul pretty.

Friendship is two-sided. It isn't a friend just because someone's doing something nice for you. That's a nice person. There's friendship when you do for each other. It's like marriage - it's two-sided.