La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Franck Koty

Osereso : communication digitale

Partie 1 : La communication en tant que métier

communication digital

Franck Koty

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Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

Franck Koty

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Franck Koty

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Franck Koty

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Franck Koty

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

Franck Koty

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

Franck Koty

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Franck Koty

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Franck Koty

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

Franck Koty

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Franck Koty

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Franck Koty

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Franck Koty

This I know; the spirit of Man cannot be stopped.

Walter Reisch

It's O.K. to accept good fortune.

Will Oldham

Of course there are big differences in length and character and vocabulary, but each level has its particular pleasures when it comes to the words one can use and the way one uses them.

Margaret Mahy

It doesnt behoove elderly persons to follow fashion in their thinking nor in the way they dress.

Johann Wolfgang von Goethe

Central authority is bad. The bias should be for freedom. And without a central authority, there are lots of little authorities, and we learn which ones to trust.

John Stossel

I didn't plan on going into show business. Show business picked me. And it's been fun. One of the best things about being in show business is people think they know me, and they feel like they grew up with me.

Vicki Lawrence

I think of myself as a very ordinary person. I like writing about the juxtaposition between people: the beauty of them at times and then the banal, everyday context in which we find ourselves.

Rachel Joyce

The work that is truly productive is the domain of a steadily smaller and more elite fraction of humanity.

Vernor Vinge

The quantity of a man's wealth will not last long if his generous nature is not balanced with the size of his property.

Thiruvalluvar

Mutual fund managers want your money in their funds. They get paid based on assets under management.

Barry Ritholtz

I grew up all around the world, and when I settled in a suburb in America, I didn't have any idea what I was supposed to wear.

Dylan Walsh

A mathematician has no material to work with but ideas, and so his patterns are likely to last longer, since ideas wear less with time than words.

G. H. Hardy

Men don't want any responsibility, and neither do I.

Julie Christie

I try to work out six days a week, you know, weights two days a week, and I try to run those six days, so I get good cardio.

Denis McDonough

There are unwanted emotions and pain that goes along with any birth.

John Travolta

A therapist who rushes to help forgets to listen.

Noam Shpancer

The extreme sophistication of modern technology - wonderful though its benefits are - is, ironically, an impediment to engaging young people with basics: with learning how things work.

Martin Rees

Daily mediate and affirm the Scriptures; your mind and soul will be filled with pure thoughts.

Lailah Gifty Akita

People always say that Glasgow has had umpteen social problems but keeps finding ways of getting over its difficulties and transforming itself. Maybe, belonging to the city I'm able to renew myself too, and keep extending out into some new area.

Edwin Morgan

If I say I like one person, that means everybody that voted for the other person doesn't like me. So, why would I do that?

Nick Saban

All the asylum clothing is made by the patients, but sewing does not employ one's mind. After several months' confinement the thoughts of the busy world grow faint, and all the poor prisoners can do is to sit and ponder over their hopeless fate.

Nellie Bly

You always bump into politics in life, and as a man, I'm party to a number of environmental issues that concern me first and foremost, as a man, as a father.

Pierce Brosnan

Everyone has something interesting to say.

Kevin Henkes

Around age 38, there was a slight change to my voice, and very much in the center. That made it possible to start thinking about certain roles: Guillaume Tell, Romeo, Edgardo. These roles require a fuller center.

Juan Diego Florez