Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Some have deplored Lincoln's indifference to Christianity. But it was not religion, it was religiosity that put him off.

People generally pay attention to what they already know about and what they care about.

I don't believe in good human beings, but I believe you can have structures that make it easier to make the right choice or the wrong choice.

I wouldn't burden any decent system of faith by participating in it... I'm not agnostic. Just nonpartisan. Theological switzerland, that's me.

A wife is essential to great longevity; she is the receptacle of half a man's cares, and two-thirds of his ill-humor.

I was gonna go broke if I didn't get things turned around real fast.

When you're talented, you're talented.

Washington's parasitic approach to the private sector must change for there to be widespread, near-term and enduring prosperity and job creation.

No one else holds or has held the place in the heart of the world which Jesus holds. Other gods have been as devoutly worshipped; no other man has been so devoutly loved.

It takes two to quarrel, but only one to end it.

How can one take delight in the world unless one flees to it for refuge?

One thing about television, it brings out personality. People are able to watch me in action. They hear my voice and see my eyes. There's nothing I can hide. That's me. Television brings out your flaws, your weaknesses, your strengths, and you truths. The audience either likes you or it doesn't.

From a very early period of my life I have derived the highest enjoyment from listening to music, especially to melody, which is to me the most pleasing form of composition.

I don't have the identity of any of them. I only had the nicks that they used on Internet Relay Chat.

I love making movies, but there's nothing like performing live.

It is better, as far as getting the vote is concerned, I believe, to have a small, united group than an immense debating society.

I'm inspired by the sheer ingenuity and intelligence possessed by my fellow band mates.

To wrap up the idea of 'Parade's End' in a sentence or two, I would say it's a love story in which we see a man with two women, and we know what's attractive about them. And we know why and what they feel about him.

Old age is like a plane flying through a storm. Once you're aboard, there's nothing you can do.

The most effective way to shake an economy out of a terrible downturn when we're at the zero lower bound is an aggressive change in policy that makes people wake up, say 'this is a new day' and change their expectations.

I go out with a lot of British people. Some of them say I sound a little tipsy.

My brothers were my idols. I've always looked up to them and was proud to be their baby sister. I felt like they gave me some cool points, too.

No one likes uncertainty.

Carpe Dium, I say. Seize the day. Grab it by the throat and rattle its bollocks.