Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Pearl is a disease of oysters. Levant is a disease of Hollywood.

In such diffused changes of culture two factors are necessary: contact and understanding.

Telling stories is not just a way of passing time. It is the way the wisdom gets passed along. The stuff that helps us to live a life worth remembering.

You know, I'm not in a hurry, and everybody else in Hollywood - particularly agents and managers - they're all in a hurry.

The man who attracts luck carries with him the magnet of preparation.

The driver that you have to sell on safety shouldnt be driving.

If I was courting the Muslim vote, I wouldn't have put establishing the partnership ceremony at the forefront of my first term, would I? I go all around London advocating lesbian and gay rights.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

I may be revered or defamed and decried; But I tried to live my life right.

The AICC is full of sycophants, nothing else.

It's time to focus on what I care about and not let the noise take over my brain.

Puberty is an extremely traumatic process even if you don't realize it. It kind of lives with you for like 10 years.

All religions, with their gods, demigods, prophets, messiahs and saints, are the product of the fancy and credulity of men who have not yet reached the full development and complete possession of their intellectual powers.

What we seek we shall find; what we flee from flees from us.

I was formerly so stuck into plans. I can now live more spontaneously. This I want not yet to give away.

When I'm singing or on stage, I become complete all of a sudden. I'm whole. I don't think I've really had that in so many other things in my life.

I have a staff of 12 people, so it's easy for them to handle all the management and the day to day at the company while I'm directing.

It's hard to remember, when you look at a magazine or when you look at pictures of people, and you forget that those people are people like you. They have flaws and insecurities. That's so easy to forget, even for me, as somebody who's sometimes in those magazines.

If my goal is to become a movie star, me working at a pizza shop won't help me. I have to make the stars align.

It will be hard to convince people that their welfare is safe in the hands of a federal government when they feel themselves the victims of unjust sectional discrimination.

It bothers me when the Hollywood elite are all so against people having guns and want rigorous gun restrictions.

Just a thank you is a mighty powerful prayer. Says it all.

Above all things let us never forget that mankind constitutes one great brotherhood; all born to encounter suffering and sorrow, and therefore bound to sympathize with each other.

We're losing our way as a society. If we don't stand up, if we don't say what we think those rights should be, and if we don't protect them, we will very soon find out that we do not have them.