Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

If Youku had adopted YouTube's business model, we just would not be here. We would not exist.

I was a tomboy, not a girlie girl.

My dad likes to recite the story of 'Pablo the Donkey' before dinner to teach us the real meaning of Christmas. Every year, it's the same; every year, we cringe!

I am so blessed to be able to get up in the morning and go to a job I love, with fantastic people around me.

Think Indonesia and tourism, and the first thing that comes to mind is probably Bali. Think golf holiday, and most people would dream of Scotland or Ireland. But Indonesia harbors one of the best-kept secrets in the world of travel: it is a golfer's paradise.

Life is a nonstop circle learn to live it from the first round.

Memorable occasions should be brief, and so should be the expressions of appreciation.

The Savior isn't our last chance; He is our only chance. Our only chance to overcome self-doubt and catch a vision of who we may become. Our only chance to repent and have our sins washed clean.

The more you work out, the more you get the energy to do it. And the more you get motivated to do it, especially when you start seeing results.

All human actions are equivalent and all are on principle doomed to failure.

I always wear the shoes of the character a week before going on set; the idea of just putting on a new pair of shoes on the first day of filming is just horrific.

'Huge' is a show about self-discovery and follows kids at a weight loss camp. My character is shy, so when she meets Nikki Blonsky's character Willamena Rader, who's not, they become friends.

Egypt is going through difficult times and we cannot allow it to carry on.

In the beginning I used to make one terrible play a game. Then I got so I'd make one a week and finally I'd pull a bad one about once a month. Now, I'm trying to keep it down to one a season.

Natural disasters are terrifying - that loss of control, this feeling that something is just going to randomly end your life for absolutely no reason is terrifying. But, what scares me is the human reaction to it and how people behave when the rules of civility and society are obliterated.

Holiness through Christ's Spirit is the accountability every Christian should be striving towards.

I'm a free spirit and that definitely comes from my upbringing, so it's definitely shaped me as an artist.

I love cooking and baking.

It is natural not to care about a sister certainly not when she is four years older and grinds her teeth at night.

Modern art, in particular, seems especially vulnerable to fraud. Its abstractions are sometimes difficult to understand or grasp, and a modern painting is often loved less because of its intrinsic quality - its beauty, as conventionally understood - than because of the identity of the painter, its mark of social status.

I told the truth about the Miami life. It's a nice place to visit, but you don't want to live here. I lived through two major riots and three Category 5 hurricanes, I don't know if a lot of people could say that.

I eat foods such as fish, chicken, fruit and vegetables while avoiding red meat, dairy and wheat.

The thrill, believe me, is as much in the battle as in the victory.

Being a studio make-up artist and working on magazines was the only thing I wanted to do.