Cible marketing : prescripteurs , distributeurs ou revendeurs , prospects et clients , salariés , vendeurs . la strat de com se construit autour du positionnement du produit , selon la cible de com visé . selon les cibles , les objectifs de com vont varié .

Les Mission du marketing opérationnel : Le marketing opérationnel est à la frontière entre : Les aspects opérationnel du marketing , de la com , de la vente , de la distribution et inclus également les supports marketing .

NB : On peut communiquer sur les gammes et les produits en établissant un plan de campagne annuel ou trimestriel . Hors médias + Médias : choix selon les objectifs .

Objectifs du Marketing OP : 1- Développer la visibilité des offres sur le marché 2- Favoriser la vente des offres 3- Développer l'image et la notoriété des offres .

Communication : Pour promouvoir les produits et les marques sur le marché , et leur assurer des ventes et réachats . 1- Com pull : attirer le consommateur vers le produit ou la marque . ex : pub , mass médias.

Comment déterminer un axe de communication en liaison avec la stratégie marketing et le positionnement du produit ? tel est la question .

2- com push : pousser le produit vers le conso . ex: Plv , merchandising , promotion sur le produits et promotion en PV , catalogue .

il nous faut déterminer : -les cibles -les objectifs de com à atteindre auprès de chaque cible -le message : mots clés , argument , promesses .... -Les support de com . De la stratégie marketing , on passe à la stratégie de com .

Après avoir definie la strat de com on construit le plan de com détaillé en : -budget -mix médias -planning -Mesure des résultats Cible de com # cible Marketing

La com reflète le positionnement de la marque , de l'e/se et crée un lien fort avec le conso. il faut concilier Positionnement ( se traduit par le message ) , supports de com ( retenue par rapport aux cible de communication ) et fréquence et choix des moments ( com commerciale + com de notoriété )

Cœur de cible # segments stratégique . Dans le cœur de cible , on peu avoir des segments stratégiques .

Suivi des actions de com : A-Indicateurs de rendement des actions . B-Les indicateurs de l"impact sur la cible . C- les indicateurs d'évaluation du plan média . D. Les mesures d'image .

Il existe plusieurs types de plans marketing opérationnel : plan par cible , plan par médias , plans par action , plan par type de produit ,

Living in a small Italian hilltown, and having lived in a small town in south Georgia, I understand that you can recognize a family gene pool by the lift of an eyebrow, or the length of a neck, or a way of walking.

Isolation is the sum total of wretchedness to a man.

I find my best writing time is actually 6 A.M., before the detritus of the day - the fish fingers and the school uniform and dogs and bills - have had a chance to clog up my brain. I can usually get 500 words done before 7 A.M. But it is difficult, and the Internet, and social networking, are terrible timesucks.

In the name of justice there cannot be subjection and in the name of peace there cannot be impunity.

If you're gay and you can't hold hands, or you're black and you can't catch a taxi, or you're a woman and you can't go into the park, you are aware there's a menace. That's costly on a psychic level. The world should be striving to make all its members secure.

I really don't sit here and dream what life in the White House will be like. I just can't go beyond the point when the people go to the ballot box with all that power.

From a young age, I had done a lot of theater and musical theater. I wasn't really sure what I wanted to do with my life, but every time I was away from acting, I just felt very incomplete and a little stir crazy.

I started singing at age three - I opened my mouth some time, singing along to the radio, and my parents were like, 'Wow! You have a really great voice!'

Danny Lyon is one of my favorite photographers.

I have always been quite good at falling in love but I dont pretend to know anything about literal happily ever afters.

You are the only real obstacle in your path to a fulfilling life.

I feel that schools and corporates should help the government in popularising sports in the country. Blaming the government for every sporting debacle will not be fair.

The crest and crowning of all good, Life's final star, is brotherhood.

An urban novelist never minds a little decay.

Do not ask, "Is is possible?" rather, "Is is worth what it will require of me to make it happen?"

President Obama has admitted that Medicare is on an unsustainable course and that no amount of tax increases can fix it.

I have so many funny friends that I hang out and do bits with, and the fact that we can hire each other is amazing. I asked all of them to help make 'Kroll Show' the best that it can be. I'm selfishly trying to use their funny genius for my own benefit.

It has been said that politics is the second oldest profession. I have learned that it bears a striking resemblance to the first.

I have a lot of trouble understanding all the detail of finance and administration - but if you combine intellectual and professional capacity with a social conscience, you can change things: countries, structures, economic models, colonial states.

I began to see cinema as the perfect combination of so many wonderful art forms - painting, photography, music, dance, theater.

I didn't choose to be an actress.

A good plate of sushi after an opening helps to soothe that post-opening blues - especially since you feel like raw meat yourself.

After careful deliberation, I voted today to reauthorize the Patriot Act.

Honestly, like, I'm a superfan of the 'New York Times,' but I know nothing about how they put it together, and I really don't care.