They say the two most powerful words in the English language are the shortest: “I am.” Whatever you put after those two words determines your destiny. Identify with the habit or goal you want to create or achieve, or consciously un-identify with a habit you no longer want. — Identify with the habit or goal you want to create or achieve, or consciously un-identify with a habit you no longer want. The highest drive we have is to act consistently with how we perceive ourselves—it is one of the most powerful forces in the universe. Use it to your benefit.