Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

Your actions must reflect your goals in order to experience true success. Don't just wish, DO! Don't just dream, BE! Let today be the day you create a plan and follow it.

At the end of the day, you have to sit with the scripts and decide where your heart is.

If you want to be an actor, you have to do it because you love acting, not because you want to be a celebrity.

Courage is never to let your actions be influenced by your fears.

All my life I've been that way - ever since I was a kid. It doesn't matter whether we played video games or even before that when we had board games when you played with your sister and mom and dad - I didn't like losing then and didn't want to do anything but win when we played.

It is OK to say no. It is OK to say I will think about it. It is OK to say I will try. It is not OK to make promises you cannot keep.

It's interesting because, even with 'Beetlejuice,' I was an awkward kid. I started at puberty and went through it on film. Lydia was one of my favorite roles because I related to her a lot.

I love the idea that I planned my career. I did not. It started out by getting invitations from artists that I really love and respect, to share a stage... I've been very lucky in that I haven't had to create a five-year plan. It's evolved.

I'm into a casual-dressing girl: blue jeans and a tank top is super sexy.

People are pretty much alike. It's only that our differences are more susceptible to definition than our similarities.

I'm a very spoiled writer. I need to be indolent, to waste a lot of paper. I'm inefficient.

I became involved in photography when I was about thirteen years old.

I just think that the Victoria's Secret girl values herself by the way she looks. And that might be linked with being healthy, but that's all it is, and it sets a negative example to other people.

Factually, the Temple Mount is the precise location of the Temple. It's the holiest place in the world for Jews. It's the third holiest place for Muslims. And we need to respect each others' rights, freedom of religion.

I want to do just like my sister, if not even better.

The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.

It is impossible to keep a straight face in the presence of one or more kittens.

I love things that are easy to throw on, that I don't have to think about. Like skinny jeans and a T-shirt is easy for me.

The romantic love we feel toward the opposite sex is probably one extra help from God to bring you together, but that's it. All the rest of it, the true love, is the test.

The way that I work is very specific, very thorough, and the process has to be totally clear.

I believe that children have to grow up as all-round personalities, but it cannot be at the cost of academics.

I often shoot with scissors in my eyes.

I'm the only person you've ever met who has read Longfellow.

I'm not even sure I have a style! All I know for sure is I don't want to look like everyone else.