Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

We bless the organized church structures and their meetings. But if there are 10,000 others that meet outside of these ecclesiastical structures, that's wonderful, too. The kingdom of God moves forward in lots and lots of ways.

Eat to please thyself, but dress to please others.

Life is a lot more interesting if you are interested in the people and the places around you. So, illuminate your little patch of ground, the people that you know, the things that you want to commemorate. Light them up with your art, with your music, with your writing, with whatever it is that you do.

If one door is closed, break a window anyway.

It's interesting, because I tend to trust a man with big ears.

Archeology and ecology can go hand in hand.

When companies try to guess what consumers want, they essentially make the choice for consumers.

The scariest people to turn a movie over to are always the people who are drawing up the poster, because that's the first impression it's going to make. And very often it's portraying a very different film from the one the actors actually did.

Being a musician is a job - it is just a really fun one!

International economic and political sanctions on Iran, as crucial as they may be, are only an initial step, and must be dramatically increased.

As heat rises, so does the number of people trying to cool down homes, schools, hospitals and businesses. This isn't just about comfort; it's a matter of public health.

Working with HBO was an opportunity to experience creative freedom and 'long-form development' that filmmakers didn't have a chance to do before the emergence of shows like 'The Sopranos.'

Men of great conversational powers almost universally practise a sort of lively sophistry and exaggeration which deceives for the moment both themselves and their auditors.

With love, you should go ahead and take the risk of getting hurt because love is an amazing feeling.

The nuclear industry has this amazing record, even equipment from generations one and two. But nuclear mishaps tend to come in these big events - Chernobyl, Three Mile Island, and now Fukushima - so it's more visible.

I am not a sex symbol.

Guerrilla leaders win wars by being paranoid and ruthless. Once they take power, they are expected to abandon those qualities and embrace opposite ones: tolerance, compromise and humility. Almost none manages to do so.

We are looking for happiness and running after it in such a way that creates anger, fear and discrimination. So when you attend a retreat, you have a chance to look at the deep roots of this pollution of the collective energy that is unwholesome.

How does the healthy dog bark Ruff Ruff. How does the cold dog bark Scarf Scarf. How does the confused dog bark Wutf Wutf

Telling us to obey instinct is like telling us to obey people. People say different things so do instincts. Our instincts are at war... Each instinct if you listen to it will claim to be gratified at the expense of the rest.

I still carry the residue of the pressure I felt as a child to read and appreciate the right books. Growing up, I never allowed myself to read beach reading. I was always plowing through Ford Madox Ford's 'Good Solider' or something I wasn't equipped to understand.

Build an organization that can tackle the tough things and keep moving.

I shall never forget the despair and agony on the parents' faces on the awful day of the funeral when the 13 little children, victims not only of John D. Rockefeller, but of the government of the state of Colorado were buried.

'Subliminal' is about how we misinterpret our behavior because we're unaware of what our unconscious minds are doing.