Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

Understanding is the first step to acceptance, and only with acceptance can there be recovery

I have this really big face.

The world is full of hopeful analogies and handsome dubious eggs called possibilities.

Only a person who has passed through the gate of humility can ascend to the heights of the spirit.

Ideas are easy. Its the execution of ideas that really separates the sheep from the goats.

If anything, I want to please people too much.

You take that walk from the dressing room to the ring and that's when the real man comes out. Then you climb up those four stairs and into the ring. Then finally, you can't wait for the bell to ring.

I started doing theatre, and that's when I really fell in love with the profession; I learned a lot. It felt a bit weird to go from living in New York on Broadway to university, so I kept putting it off. Then, eventually, I had to give up the place.

If everything is God's will, then so is the invention of the vaccine, just like the seatbelt.

The storm before the calm.

It's kind of a mystery to me, as far as my own life experiences and what I've witnessed - why some people can just move on through traumatic experiences, in childhood particularly, and why other people are just paralyzed by it. I just don't know how and why that is.

I might bump into them because I live in Belfast, and Belfast is not that big a place. You go for a walk, and you walk past Kit Harington. You go for a meal, and there's Peter Dinklage.

I love judging food by its smell and feel and taste. The healthiest tomato isn't always the perfect one that's been covered in pesticides.

No one has a corner on success. It is his who pays the price.

I don't like going to the gym.

The herd instinct among forecasters makes sheep look like independent thinkers.

A wise person does not undertake any business with the risk of losing the capital money in search of making a profit.

I think management and technology all come into play in building a super-yacht. It is a challenge - a serious challenge.

The problem is, there are definitely some genuinely lame things on television, and there's more at the bottom of the barrel, because the barrel in a sense has gotten bigger.

I'd be happy to provide advice if anybody asked me no matter who the President is.

I believe in one thing only, the power of human will.

The Yas Marina circuit is really pretty impressive. The track itself has some quite slow corners and not a great deal of overtaking opportunities, but it seems to combine a road course with a circuit course.

My first movie was totally improvised.

Culture is very important to the Mavs. Your best player has to be a fit for what you want the culture of the team to be. He has to be someone who leads by example. Someone who sets the tone in the locker room and on the court. It isn't about who talks the most or the loudest. It is about the demeanor and attitude he brings.