Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

Power of softness and kindness are the greatest.

When you're in the news business, you always expect the unexpected.

No one needs anything; they have to want it.

I absolutely love to relax and have fun. I like socializing; I like chatting. I like dancing, mixing with friends.

Britain, along with the U.S.A., is war weary, and after the travesty of Iraq and Afghanistan, has grave misgivings in any future involvement in the Middle East. The ghost of Tony Blair and his single-minded determination to attack Iraq, at any cost, has cast a long shadow over British politics. The British public have a long collective memory.

If you are a singer and you lose your voice, you realize that you have other skill sets when that is taken out of the equation.

I don't play chess with my life, ya' know.

There are a lot of shows that have been saved because the fans weighed in.

At the core of Silicon Valley is a passion for 'yes.'

I learned the mechanics of how to fly a plane, but I never lifted a plane off the ground.

I am positive.

Nothing like a cup of tea to make a person feel better man or woman.

The key to happiness as any good fairy godmother will tell you is not to avoid problems but to overcome them.

Before this address to my countrymen is closed, I beg leave to observe, that as a new century has dawned upon us, the mind is naturally led ot contemplate the great events that have run parallel with and have just closed the last.

I put heavy emphasis on the characters.

To be a great game, one of the teams has to score first.

Let your enemies be disarmed by the gentleness of your manner, but at the same time let them feel, the steadiness of your resentment.

The markets want to force us to do certain things. That we won't do. Politicians have to make sure that we're unassailable, that we can make policy for the people.

People tend to complicate their own lives, as if living weren't already complicated enough.

Aware that his disappointment has its source in a defective education, he looks with anxiety on his other daughters, whose minds, like lovely buds, are beginning to open. Where shall he find a genial soil in which he may place them to expand?

I am very conscious about picking my roles and make sure that they are different.

I just find the evangelical church too, well, restrictive. But the School of Practical Philosophy is nonconfrontational. We believe there are many forms of Scripture. What is true is true and will never change, whether it's in the Bible or in Shakespeare. It's about oneness.

I was a defense attorney before I was a prosecutor, and so knowing what the defense is going to try to do is something that you have to do constantly when you're in trial. I always went to trial knowing what they were doing. So I was always in both mindsets anyway. 'Oh, they're going to do this, then I'm going to do that.'

The chief danger in life is that you may take too many precautions.