Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.
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Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.
Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.
User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.
I inherited them, so I got it like that. But I hear you can actually get dimples for a certain price if you really want them. I was getting my nails done once, and this lady asked me, 'Are those real? In my country, they pay a lot of money for those.' And I was like, 'Really?' I think she was from Malaysia.
There were times at the start of it all when I would be standing, terrified, in front of the cameras and people I considered 'real' actors. I had no idea what was happening, what the guy with the clipboard did, or if people in the studio were looking at me because it was their job to look at me or because they thought I was making a mess of things.