Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

You don't learn to walk by following rules. You learn by doing, and by falling over.

Love is like a booger, you pick and pick at it. Then when you get it you wonder how to get rid of it.

There's a statue of Jimmy Stewart in the Hollywood Wax Museum, and the statue talks better than he does.

For my 11th birthday, I asked to be adopted.

My true friends have always given me that supreme proof of devotion, a spontaneous aversion for the man I loved.

People like rumors. They're going to say things like, 'You was at the club with Lil' Kim, and you and Kanye West got into a fist fight.' You can't get upset. You've got to keep hope alive.

Be able to tell whether garments that look good on the hanger actually look good on you.

There is no excellent beauty that hath not some strangeness in the proportion.

I am crushing it.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

You can't betray yourself too often, or you become somebody else.

I don't think you can teach people how to be funny. You can make suggestions about how to speak a line or get a laugh, but it has to be in them.

Negative books can be bestsellers, but seldom classics.

Pay attention to the big themes because that's what will help you earn ten times your money.

You need to believe in yourself.

Once a viral program gets started, there is nothing to stop it.

The meaning or value of a thing consists of what it affords.

Basically if you study entrepreneurs, there is a misnomer: People think that entrepreneurs take risk, and they get rewarded because they take risk. In reality entrepreneurs do everything they can to minimize risk. They are not interested in taking risk. They want free lunches and they go after free lunches.

If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar.

I live my life in a sea of clothes. And it's fantastic to be able to use them and play with them.

Never lose hope, my heart, Miracles dwell in the invisible.

What is important is not what someone is but what he is waiting for. Not the events of life but its possibilities.

I take the work seriously, just not myself in it.

He really loved baseball and loved being on the field. But Mantle was lonely in a lot of ways. He had many great friends, and by all accounts was a good, generous and loyal friend. But there were a lot of people who wanted only a piece of him.