Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

It's not a 24-hour news cycle, it's a 60-second news cycle now, it's instantaneous. It has never been easier to get away with telling lies. It has never been easier to get away with the glib one liner.

The hazing experience and then the subsequent participation in the group forces its members to maintain the status quo and traditions at all costs. It demands mindlessness and unquestioned loyalty, resulting in boring people who have little ability to think for themselves or have an opposing viewpoint from those who have the most social power.

All slang is metaphor, and all metaphor is poetry.

Rhetoric, which is the use of language to inform or persuade, is very important in shaping public opinion. We are very easily fooled by language and how it is used by others.

The papers reveal that in several key abortion cases, justices were keenly interested in the perceived public reaction to their rulings - indicating that courts can be influenced by public sentiment.

One who neglects or disregards the existence of earth, air, fire, water and vegetation disregards his own existence which is entwined with them.

As long as a teaser saves some things, that's good.

You fight the most with your brother. The first fight you're going to get into is with your brother. The first fight you lose is going to be with your brother. But nobody else better try to fight your brother. Only you can fight your brother without it being a problem.

To me the human experience does involve a great deal of anguish. Its joyful but its bittersweet. I just think thats life.

Actually, I think it's quite sensible not to take yourself too seriously.

The fact is I am not having sex. But I feel absolutely ripe for the, what would you say? plucking?

I love going to London for a couple of days but I need to be in the country. I like the silence, the smell and the seasonal changes, especially in spring and summer. I really feel that I belong there.

The kitchen is a place I know well. It's my favorite room wherever I am living, and it has to be completely open and social.

I started looking at small companies that were running a sort of virtual reality cottage industry: I had imagined that I would just put on a helmet and be somewhere else - that's your dream of what it's going to be.

You can't let nobody run your train.

I like aristocracy. I like the beauty of aristocracy. I like the hierarchical feeling.

I feel like anything I've ever done, I've been strongly advised not to do.

Rich gets richer with the expenses of the poorest.

I would like to spend my next two years showing how the aim of making technology available to every young person can be built into the effort to make our nation more secure. That is my latest concern and what I will be pushing over the next two years.

Journalists are always calling my features Edwardian or Victorian, whatever that means. I am small, and people were smaller in those times. I'm pale and sickly-looking. I look fragile-like a doll. But sometimes I just wish I had less of a particular look, one that was more versatile.

I wasn't planning on doing musicals, but that's how I started.

The tagline at Westin hotels is that they strive to surprise and delight their guests. This is exactly what a college essay should do.

You become what you believe, not what you think or what you want.

The coach's job is to get the best players and get them to play together.