A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

What we've proven is that you can protect the environment, use it wisely and grow the economy and that there is no conflict between the two.

I think the human body is beautiful, and I don't really have a huge problem in dealing with it, but it's the context, the environment and what I feel about it that that makes the difference for me.

Organized Christianity has always represented immortality as a sort of common heritage; but I never could see why spiritual life should not be conditioned on the same terms as all life, i. e., correspondence with environment.

If you're going to be at a job environment, you should love it. You shouldn't do it just for money. You should do it because you love it. And the money comes naturally.

When on the set of a film, you have to play natural for entire scenes in a very unnatural environment. You have to express emotions and interact with other actors and also use your voice.

An organization's reason for being, like that of any organism, is to help the parts that are in relationship to each other, to be able to deal with change in the environment.

The only way to save a rhinoceros is to save the environment in which it lives, because there's a mutual dependency between it and millions of other species of both animals and plants.

In fact, because of their connection to the land, farmers do more to protect and preserve our environment than almost anyone else. They are some of the best environmentalists around.

We don't have to sacrifice a strong economy for a healthy environment.

You get elected, often, if you're a woman, on the strength of the women's vote; then you get into office, and you have to adapt to an overwhelmingly male environment.

But the idea of a man making his living by writing seemed, in that hardy environment, so fantastic that even today I am sometimes myself assailed by a feeling of unreality.

Be careful the environment you choose for it will shape you; be careful the friends you choose for you will become like them.

Well, you know I have an office, my film offices. So I know that syndrome. I fancy offices, so there must be something wrong with me. Even the window cleaner intrigues me. It's a very sexy environment.

Small businesses are the number one job creators in America. Therefore, it is important that the federal government creates an environment that helps them succeed, not one that sets them up to fail.

History in its broadest aspect is a record of man's migrations from one environment to another.

When asked if I consider myself Buddhist, the answer is, Not really. But it's more my religion than any other because I was brought up with it in an intellectual and spiritual environment. I don't practice or preach it, however.

One of the best kept secrets in America is that people are aching to make a commitment, if they only had the freedom and environment in which to do so.

I certainly don't live in a kosher home although I was raised in a kosher environment.